Browsing by Author "Suherman, Uman"

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    THE EFFECT OF BRAND IMAGE AND QUALITY PRODUCT TOWARDS PURCHASE DECISION (Empirical Study on CV Bone Engineering Retail)
    (Solid State Technology Volume: 63 Issue: 4, 2020) Faritzal, Adam; Suherman, Uman; Widiyanti, Resti; Narulita, Renanda Intan; Abdurrohman, Furqon; Putra, Rizal Permadhi
    In this research revealed that there is a gap between the good of brand image and quality product from water heater product of CV.Bone Engineering Bandung and the lower Purchase Decision for water heater product of CV.Bone Engineering Bandung. This research aims to determine whether the brand image and quality product of water heater CV.Bone Engineering Bandung affect to the Purchase Decision for water heater product of CV.Bone Engineering Bandung. The factors tested in this study are brand image and quality product as independent variables, while Purchase Decision is the dependent variable. The research method used is descriptive method, with data collection techniques through observation and questionnaires. The population in the study were user or cunsumen of water heater in Bandung city particularly user or consumer that come to retail of CV.Bone Engineering Bandung with a sample of 100 respondents. Data analysis used multiple linear regression analysis at a significant level of 5 percent The program used is SPSS 25 and Lisrel 8.80. The results showed that the two independent variables which is brand image and quality product had a significant effect on the Purchase Decision for water heater product of CV.Bone Engineering Bandung. But it does not make user or consumer of water heater want to use the product of water heater CV.Bone Engineering Bandung. CV.Bone Engineering Bandung can make some change of the brand image and quality product so that can make more benefit to user or consumer of water heater.
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    THE EFFECT OF BRAND IMAGE AND QUALITY PRODUCT TOWARDS PURCHASE DECISION (EMPIRICAL STUDY ON CV BONE ENGINEERING RETAIL)
    (Solid State Technology, 2020) Faritzal, Adam; Suherman, Uman; Widiyanti, Resti; Narulita, Renanda Intan; Abdurrohman, Furqon; Putra, Rizal Permadhi
    In this research revealed that there is a gap between the good of brand image and quality product from water heater product of CV.Bone Engineering Bandung and the lower Purchase Decision for water heater product of CV.Bone Engineering Bandung. This research aims to determine whether the brand image and quality product of water heater CV.Bone Engineering Bandung affect to the Purchase Decision for water heater product of CV.Bone Engineering Bandung. The factors tested in this study are brand image and quality product as independent variables, while Purchase Decision is the dependent variable. The research method used is descriptive method, with data collection techniques through observation and questionnaires. The population in the study were user or cunsumen of water heater in Bandung city particularly user or consumer that come to retail of CV.Bone Engineering Bandung with a sample of 100 respondents. Data analysis used multiple linear regression analysis at a significant level of 5 percent The program used is SPSS 25 and Lisrel 8.80. The results showed that the two independent variables which is brand image and quality product had a significant effect on the Purchase Decision for water heater product of CV.Bone Engineering Bandung. But it does not make user or consumer of water heater want to use the product of water heater CV.Bone Engineering Bandung. CV.Bone Engineering Bandung can make some change of the brand image and quality product so that can make more benefit to user or consumer of water heater.
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    IMPROVING SME PERFORMANCE THROUGH, NETWORK, AND TECHNOLOGY (Study on SME Songket Weaving Fabrics Bali Province)
    (Solid State Technology Volume: 63 Issue: 4, 2020) Febrianti, R. Adjeng Mariana; Suherman, Uman; Amalia, Yuni; Vashti, Khalila Deniza; Alviaeno, Angga; Wiguna, Alif Prawira
    The purpose of this study is to determine the effect of Network and Technology on SME Performance in Bali province. The technique used in this study is multiple regression analysis. Primary data from this study were obtained from questionnaires and interviews with 90 respondents. The results of the study concluded that Network and Technology had an influence on the performance of SMEs with the scores for Network Variables (53.2%) and Technology (44.8%). This study is proposed to fill the research gap while emphasizing the importance of network and technology factors to the performance of SMEs in Balo Province. These two factors play an important role for the performance of SMEs in building creativity and innovation so that they are expected to make a positive contribution to a superior strategy.
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    IMPROVING SME PERFORMANCE THROUGH, NETWORK, AND TECHNOLOGY (STUDY ON SME SONGKET WEAVING FABRICS BALI PROVINCE)
    (Solid State Technology, 2020) Febrianti, R. Adjeng Mariana; Suherman, Uman; Amalia, Yuni; Vashti, Khalila Deniza; Alviaeno, Angga; Wiguna, Alif Prawira
    The purpose of this study is to determine the effect of Network and Technology on SME Performance in Bali province. The technique used in this study is multiple regression analysis. Primary data from this study were obtained from questionnaires and interviews with 90 respondents. The results of the study concluded that Network and Technology had an influence on the performance of SMEs with the scores for Network Variables (53.2%) and Technology (44.8%). This study is proposed to fill the research gap while emphasizing the importance of network and technology factors to the performance of SMEs in Balo Province. These two factors play an important role for the performance of SMEs in building creativity and innovation so that they are expected to make a positive contribution to a superior strategy
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    IMPROVING SME PERFORMANCE THROUGH, NETWORK, AND TECHNOLOGY (STUDY ON SME SONGKET WEAVING FABRICS BALI PROVINCE)
    (Solid State Technology, 2020) Febrianti, R. Adjeng Mariana; Suherman, Uman; Amalia, Yuni; Vashti, Khalila Deniza; Alviaeno, Angga; Wiguna, Alif Prawira
    The purpose of this study is to determine the effect of Network and Technology on SME Performance in Bali province. The technique used in this study is multiple regression analysis. Primary data from this study were obtained from questionnaires and interviews with 90 respondents. The results of the study concluded that Network and Technology had an influence on the performance of SMEs with the scores for Network Variables (53.2%) and Technology (44.8%). This study is proposed to fill the research gap while emphasizing the importance of network and technology factors to the performance of SMEs in Balo Province. These two factors play an important role for the performance of SMEs in building creativity and innovation so that they are expected to make a positive contribution to a superior strategy