Browsing by Author "Sofiandi, Maulana"
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- ItemTHE EFFECT OF HEDONIC SHOPPING MOTIVATION ON IMPULSE PURCHASE OF FASHION PRODUCTS IN PANDEMIC TIMES (Case Study on Generation Z Consumers of Several E-Commerce in Bandung)(WIBEST-II, 2021) Handayani, Rini; Sofiandi, Maulana; Putra, Dtya Andika Dwi; Valiant, Rayvaldi; Fauzan, Risyad; Hidayat, Yoga Fahriza-