Browsing by Author "Rizkiyanti, Reva"

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    ANALISIS PERPUTARAN AKTIVA TETAP DAN PERPUTARAN PIUTANG PADA PERUSAHAAN SUB SECTOR PROPERTY DAN REAL ESTATE YANG TERGABUNG PADA INDEX LQ 45 PERIODE TAHUN 2012 - 2016
    (Universitas Widyatama, 2017) Rizkiyanti, Reva
    Di Bursa Efek Indonesia terdapat saham unggulan index LQ45, LQ 45 merupakan saham saham yang paling aktif di perdagangkan di Bursa Efek Indonesia sehingga terpilih tiap-tiap sektor termasuk sektor property dan real estate, walaupun sektor property dan real estate mengalami penurunan dalam penjualan saham namun ada beberapa perusahaan yang masuk menjadi anggota LQ 45 yaitu PT Bumi Serpong Damai, PT Summarecon Agung, PT Pakuwon Jati dan PT Alam Sutera Realty. Pentingnya menjaga kinerja perusahaan agar perusahaan dapat bertahan di tengan persaingan antar industry maupun antar sektor, salah satunya adalah memaksimalkan aktiva tetap untuk kebutuhan penjualan, maupun mempercepat pengembalian piutang perusahaan, sehingga tidak menghambat perusahaan dalam memenuhi kewajiban lancarnya. Penelitian ini bertujuan untuk mengetahui tingkat perputaran aktiva tetap dan perputaran piutang pada perusahaan sub sector property dan real estate yang tergabung di index LQ 45, Metode penelitian yang digunakan deskriptif, dengan teknik pengumpulan data menggunakan studi kepustakaan, dan pengambilan data dari tahun 2012 sampai dengan 2016. menggunakan analisis rasio aktivitas yang di dalamnya terdapat penghitungan, receiveble trunover ratio dan fixed asset turn over. Hasil dari analisis rasio aktiva tetap bahwa ke empat perusahaan tersebut belum mampu memaksimalkan aktiva tetap sepenuhnya untuk penjualan. Hasil dari analisis perputaran piutang pada perusahaan sub sektor properti dan real estate yang tergabung di index LQ 45 adalah mengalami fluktuatif atau tidak stabil, artinya perusahaan belum maksimal dalam mengelola piutangnya.
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    THE IMPACT OF BRAND IMAGE, PRICE, AND SERVICE QUALITY ON PURCHASE DECISIONS IN MEMOS TRAVEL
    (Solid State Technology, 2020) Rizkiyanti, Reva; Andika, Memo Yudha; Saskya, Annisa Putri; Wijaya, Andre; Nurunnisha, Gina Apryani
    The goal of this research is to determine the brand image, price, quality of service, and purchase decisions on Memos Travel and to find out how the effect of brand image, price, and quality of service on purchasing decisions partially or simultaneously on Memos Travel purchasing decisions. Brand image is one of the factors considered to have an impact on the purchase decision of a customer while purchasing an airplane ticket. In the minds of customers, Memos Travel is believed to have a strong reputation. In addition to the brand image, the next aspect that is considered to influence customer buying decisions maybe price. Memos Travel provides premiums for plane tickets that are significantly lower than the prices of rivals. Service quality is the next aspect that can affect purchase decisions. The bulk of customers are pleased with the Memos Travel service. But while it has been helped by these three factors, due to a decline in customer purchase decisions to buy airplane tickets on Memos Travel, it is currently unable to raise the revenue received by Memos Travel. The method of analysis used is descriptive and verification techniques. Consumers who would buy airplane tickets are the population and the sample in this report. Purposeful sampling was the sampling approach used. Using multiple linear regression, correlation coefficient analysis, coefficient determination analysis, and hypothesis testing, data processing was done. Based on the research findings, it can be inferred that there is an effect on purchase decisions at Memos Travel between brand image, price, and service quality either partially or concurrently.
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    THE IMPACT OF BRAND IMAGE, PRICE, AND SERVICE QUALITY ON PURCHASE DECISIONS IN MEMOS TRAVEL
    (Solid State Technology, 2020) Rizkiyanti, Reva; Andika, Memo Yudha; Saskya, Annisa Putri; Wijaya, Andre; Nurunnisha, Gina Apryani
    The goal of this research is to determine the brand image, price, quality of service, and purchase decisions on Memos Travel and to find out how the effect of brand image, price, and quality of service on purchasing decisions partially or simultaneously on Memos Travel purchasing decisions. Brand image is one of the factors considered to have an impact on the purchase decision of a customer while purchasing an airplane ticket. In the minds of customers, Memos Travel is believed to have a strong reputation. In addition to the brand image, the next aspect that is considered to influence customer buying decisions maybe price. Memos Travel provides premiums for plane tickets that are significantly lower than the prices of rivals. Service quality is the next aspect that can affect purchase decisions. The bulk of customers are pleased with the Memos Travel service. But while it has been helped by these three factors, due to a decline in customer purchase decisions to buy airplane tickets on Memos Travel, it is currently unable to raise the revenue received by Memos Travel. The method of analysis used is descriptive and verification techniques. Consumers who would buy airplane tickets are the population and the sample in this report. Purposeful sampling was the sampling approach used. Using multiple linear regression, correlation coefficient analysis, coefficient determination analysis, and hypothesis testing, data processing was done. Based on the research findings, it can be inferred that there is an effect on purchase decisions at Memos Travel between brand image, price, and service quality either partially or concurrently.