Browsing by Author "Rahayu, Ade Astuti Widi"

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    ANALYSIS OF QUALITY IMPROVEMENT TO IMPROVE PRODUCTIVITY OF PISTON RING PVD WITH SIX SIGMA (DMAIC) APPROACH
    (International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 1, 2020) Rahayu, Ade Astuti Widi; Triana, N. Neni; Komarudin, Udin
    PT. NT Piston Ring Indonesia is a manufacturing company that engages in the automotive sector especially in motor vehicle engine components. One of the products produced is Piston Ring. The problem facing the company today is how to improve and maintain product quality in order to minimize defective products that can cause harm to companies, especially on a large scale. This study uses the Six Sigma method as an improvement approach that aims to find and eliminate the causes of defective products that often occur. The stages used are the stages of DMAIC (Define, Measure, Analyze, Improve and Control). At the define stage it is known that there are 15 types of CTQ on the GD-HIGH S. Piston Ring PVD product model. Then at the measure stage it is known that the highest pareto defect diagram is on the type of hakuri defect with a total defect reaching 32.1% with attribute data using a control chart p for which most data are still out of control. DPMO value was 21.888 and sigma value was 3.52. Then proceed to the analysis phase for analysis using a fishbone diagram and FMEA process. Now we know the root cause corrective suggestions made to improve and reduce the number of defects that occur in the product Piston Ring PVD-HIGH GD models S.
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    GREEN MARKETING AND ITS EFFECT ON PURCHASE DECISIONS OF CAR LOW COST GREEN CAR (LCGC) IN KARAWANG
    (International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 1, 2020) Triana, N. Neni; Rahayu, Ade Astuti Widi; Rahmana, Arief
    The concept of Green Marketing is a concept that resembles the concept of marketing mix which refers to satisfaction , needs, desires and desires of customers to get a product or service. The difference between Green Marketing and the conventional mix concept is customer that the intended will be involved in environmental preservation and maintenance. The relationship customer in preserving the environment creates an opportunity for world automotive companies to increase sales by implementing the concept Green Marketing. The issue of global warming in the automotive sector today can be reduced by starting to use LCGC (Low Cost Green Car) products, this study aims to find out how the phenomenon of Green Marketing in the automotive sector has an effect on selling cheap and environmentally friendly cars that have low specifications, more economical fuel because it uses a small engine size cc (centric cubic)with the aim of reducing high exhaust emissions. Descriptive review results prove Green Marketing to be an alternative strategy to help the image company's, but also provide value more to the company's business. Implementing a strategy green marketing requires a fundamental, comprehensive, and integrated approach in all aspects of marketing, including the overall marketing mix with 4P (Price, Product, Place and Promotion).