Browsing by Author "Pratiwi, Thifany Dea"

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    BRAND IMAGE AND CONSUMER INTERNAL FACTORS IN DETERMINING PREFERENCES OF MALE'S MAKE-UP ARTIST IN BANDUNG
    (Solid State Technology Volume: 63 Issue: 3, 2020) Nurunnisha, Gina Apryani; Pratiwi, Thifany Dea
    This study aims to determine the extent to which consumers’ internal factors and imagery influence the preferences of male's makeup artists in Bandung. The research method used is descriptiveverification method. The sample used was 120 people living in Bandung. Data processing is done namely validity test, reliability test, descriptive test, hypothesis test, t test, f test. Data collection method is done through interviews and questionnaires. Data were analyzed by path analysis through the SPSS program. The result showed that consumer’s internal factors did not significantly influence the preferences of Male's Makeup Artists in Bandung. Therefore, Male’s Makeup Artists need to increase their attractiveness to potential customers who can generate interest in using their services.