Browsing by Author "Octavian, Rizky Ferrari"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    THE EFFECTS OF PUBLICATION OF FRAMEWORK OF COMPETITIVE IMPROVEMENT IN GLOBAL MARKET THROUGH CREATIVITY, INNOVATION AND PRICE OF SONGKET FABRICS: A Study on Smes in Desa Sidemen, Klungkung & Karangasem District, Bali
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Febrianti, R. Adjeng Mariana; Octavian, Rizky Ferrari
    The Indonesian state has thousands of islands and tribes with customs, cultures different from other regions. Traditional fabrics produced by each region have their own style and variety. Sidemen Bali songket fabric has unique characteristics, especially the appearance of motifs and colours, so it is used as a product characteristic of the area. This study aims to determine the role of publication in order to increase competitiveness in the global market through creativity, innovation and price socket based on regional culture. Samples were taken from 150 UKM songket cloths by using sampling method and analyzed using Structural Equation Model. The results of this study indicate that the creativity valuables affect the publication by modifying the traditional design with modern, while the innovation variable has an influence on publications where traditional songket crafters are able to publish to the international market. While the price variable has an influence on the publication, it is adjusted to the fabric/ornaments that complement it is used as a complement of songket cloth.