Browsing by Author "Nilasari, Irma"

Now showing 1 - 11 of 11
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    THE BRAND COMMUNITY JOURNEY INTO BRAND LOYALTY OF INDONESIAN CAR OWNER COMMUNITY (Case: Pajero Indonesia One)
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Nilasari, Irma; Putri, Ratna Komala; Putra, Ivan Gumilar Sambas; Anggapradja, Indra Taruna
    Brand community as a tool for customer retention strategy is widely accepted by marketing scholars as well as practitioners. The brand community affect and trust will influence directly and indirectly brand loyalty via brand community commitment. The present study conducted this framework of thinking to 327 members of PI.One as Pajero owner community in Indonesia as respondents. The factor analysis found that in PI.One environment, respondents do not differentiate between affect and trust. Thus, the independent variables merged into brand community affect and trust (BCAT). The hypotheses testing found that all hypotheses are supported. Several implications and also future researches are discussed at the end of this article.
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    BRAND STRATEGY : MENCIPTAKAN NILAI BAGI PELANGGAN
    (FOKUS : Jurnal Akuntansi dan Manajemen Sekolah Tinggi Ilmu Ekonomi Bandung, Volume 1, No.4, 2000-05) Nilasari, Irma
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    CREATING MILLENIAL CUSTOMER SATISFACTION THROUGH PRICING (Case Study on Grand Star Holiday)
    (Solid State Technology Volume: 63 Issue: 3, 2020) Handayani, Rini; Nilasari, Irma; Saudi, Mohd Haizam Mohd
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    THE EFFECT OF BRAND REPUTATION AND EXPERIENTIAL MARKETING ON REPURCHASE INTENTION (Case Study of Indomaret Pakutandang Ciparay, Indonesia)
    (Solid State Technology Volume: 63 Issue: 4, 2020) Herlina; Aziz, Firman Kasyfil; Rohadi, Imam; Sari, Ismi Permata; Nilasari, Irma
    The growth of retail business in Indonesia show various results. Compared to another type of modern market such as supermarket and hypermarket, the number of minimarkets in Indonesia grow rapidly. Recently, Indonesia hold the biggest number of minimarket in South East Asian Region. The present study focuses in investigating the customer repurchase intention of Indomaret Pakutandang branch since it experienced decreasing transaction per day and average sales per customer lately. Besides that, there was decreasing sales per day for four consecutive years (2016 to 2019) with average 7.05% yearly. This study tries to find the answer through two independent variables namely experiential marketing and brand reputation. This study collected data from 149 respondents to be analyzed. By using multiple regression, this study demonstrates that both independent variables are significantly influence repurchase intention. Furthermore, it is found that brand reputation influence repurchase intention stronger than experiential marketing does. Some suggestions are discussed and recommended.
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    THE EFFECT OF BRAND REPUTATION AND EXPERIENTIAL MARKETING ON REPURCHASE INTENTION (CASE STUDY OF INDOMARET PAKUTANDANG CIPARAY, INDONESIA)
    (Solid State Technology, 2020) Herlina; Aziz, Firman Kasyfil; Rohadi, Imam; Sari, Ismi Permata; Nilasari, Irma
    The growth of retail business in Indonesia show various results. Compared to another type of modern market such as supermarket and hypermarket, the number of minimarkets in Indonesia grow rapidly. Recently, Indonesia hold the biggest number of minimarket in South East Asian Region. The present study focuses in investigating the customer repurchase intention of Indomaret Pakutandang branch since it experienced decreasing transaction per day and average sales per customer lately. Besides that, there was decreasing sales per day for four consecutive years (2016 to 2019) with average 7.05% yearly. This study tries to find the answer through two independent variables namely experiential marketing and brand reputation. This study collected data from 149 respondents to be analyzed. By using multiple regression, this study demonstrates that both independent variables are significantly influence repurchase intention. Furthermore, it is found that brand reputation influence repurchase intention stronger than experiential marketing does. Some suggestions are discussed and recommended.
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    ENHANCING BRAND LOYALTY IN SMARTPHONE MARKET: THE ROLE OF BRAND REPUTATION AND BRAND EXPERIENCE (Case Study of Xiaomi Brand in Indonesia)
    (Solid State Technology Volume: 63 Issue: 3, 2020) Nilasari, Irma; Handayani, Rini
    The present study is aimed to investigate brand loyalty of Xiaomi smartphone in Indonesia. There are several China smartphone brands obtain great success in Indonesia, for example OPPO, Vivo, Xiaomi and Realme. Since Q3/2019, several China brands (OPPO and Vivo) has been surpassing Samsung (Korean brand) in sales. However, there are erratic position of Xiaomi’s market share in the last three years (2018-2020) in Indonesia. The present study explains brand loyalty of Xiaomi in Indonesia through two independent variables, namely brand experience and brand reputation. 121 respondents are involved in this study. By using multiple regression analysis, present study found that both independent variables influence brand loyalty significantly. Brand experience influences brand loyalty stronger than brand reputation.
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    THE INFLUENCE OF ORGANIZATIONAL SUPPORT TO KNOWLEDGE SHARING AT UNIVERSITIES IN INDONESIA
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Putri, Ratna Komala; Putra, Ivan Gumilar Sambas; Hendri, Meriza; Nilasari, Irma
    Objective - To produce a study of organizational support for knowledge sharing (KS) in private universities in Indonesia. Design/method/ approach - Combined qualitative and quantitative research, the test tool uses SEM (Structural Equation Modeling) for the verification hypothesis. Whereas for qualitative research with FGD and interviews. Originality/value - based on searches from several previous studies, shows that research on the influence of organizational support for knowledge sharing has never existed. So that this research can be used as literature to increase knowledge sharing in the university environment. Findings - Increasing sharing of knowledge in higher education institutions can be carried out effectively if organizational support is enhanced.
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    INVESTIGATING THE ENTREPRENEURIAL INTENTION OF FINAL-YEAR UNIVERSITY’S STUDENTS BY USING THEORY PLANNED BEHAVIOR (Case : Undergraduate Students of Management Department Widyatama University Indonesia)
    (WIBEST-III, 2022) Utami, Sekar Indah; Yulius RS, Nataria Sari; Wijaya, Fahira Rachtia; Firdaus, Annisa; Pitaloka, Arachis Bentan; Nilasari, Irma
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    JURIDICIAL REVIEW OF THE IMPLIMENTATION OF REHABILITATED CRIMINAL PUNISHMENTS FOR CRIMINAL ABUSES OF NARCOTICTS GROUP I (SABU) (Case Study Of Central Jakarta District Court Decision Number: 66/Pid.Sus/2018/PN.Jkt.Pst, Date 8 March 2018)
    (International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 1, 2020) Olivia, Fitri; Karim, Regina; Widarto, Joko; Nilasari, Irma
    Narcotics crime is increasingly prevalent and has spread in all circles ranging from children, adolescents, and adults. Most of them are victims of narcotics abuse or narcotics abusers, so it is necessary to rehabilitate them. In the Narcotics Law No. 35 of 2009 concerning Narcotics every Victim of Abusers or Abusers and Addicts must be rehabilitated both medical and social. As for the problems in the research based on case number 66 / Pid.Sus / 2018 / PN.JKT.PST is how the legal arrangements regarding rehabilitation for abusers class I narcotics and whether the application of punishment regarding rehabilitation in the decision of the Central Jakarta District Court Number 66 / Pid.Sus / 2018 / PN.JKT.PST is appropriate according to law. Judge's consideration in imposing a crime on case Number 66 / Pid.Sus / 2018 / PN.JKT.PST to Siska Ariani Intan committing a crime of misuse of class I narcotics for themselves by referring to the Supreme Court Circular Letter (SEMA) No. 4 of 2010 applied so that the defendant undergoes medical rehabilitation which is intended so that the defendant can recover as before. Based on the Supreme Court Circular No. 4 of 2010 concerning the Placement of Abuse, Victims of Abuse and Narcotics Addicts into the Institute for Medical Rehabilitation and Social Rehabilitation if when caught the evidence of Sabu group usage is 1 (one) gram. Meanwhile, the evidence found from the defendant's hand was 0.0273 grams. Is it according to law? And whether the verdict is appropriate and appropriate based on SEMA Regulation Number 4 of 2010?
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    THE MEDIATING EFFECT OF BRAND COMMITMENT ON THE RELATIONSHIP BETWEEN BRAND CREDIBILITY AND BRAND LOYALTY: Case Study of Aqua Bottled Drinking Water in Indonesia
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Nilasari, Irma; Pratminingsih, Sri Astuti; Saudi, Mohd Haizam Mohd
    Aqua is a market leader in bottled drinking water industry in Indonesia. However, although AQUA hold the position as number one in top brand index (TBI) in Indonesia, data from www.topbrand-award.com shows that from 2016 until 2019 the TBI rank of AQUA is decreasing. The present study is aimed to focus in exploring brand loyalty in respect to brand credibility and brand commitment. The result shows that brand credibility and brand commitment positively influence brand loyalty. Brand commitment is proven as a mediator to the relationship between brand credibility and brand loyalty. The present study proposes some practical implications.
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    SOCIAL MEDIA, APPLICATIONS AND UNDERSTANDING IN THE COMMUNITY (EXPOLATORY STUDY: SOCIAL MEDIA LITERATION IN CITIZENS
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 01, 2020) Rachmat, Ikbal; Abdurahman; Humaira, Sahira; Nilasari, Irma
    Social Media Research, Its Applications and Understanding in the Community (Exploration Study: Social Media Literacy in the Residents of Duri Kepa Village, West Jakarta) aims to get the perspective of the community of Duri Kepa Village, West Jakarta in understanding social media applications, especially in online shopping activities, hoaxes and content that contains elements pornography. This research uses a descriptive qualitative approach. Sampling with Nonprobability Sampling technique, with Purposive Sampling, through interviews with several residents of RT 016 RW 007, Duri Kepa, West Jakarta. The results of this study illustrate that in the midst of the development of information and communication technology in the era of information disclosure with the ease of accessing cyberspace at this time, in general, residents of RT 016 RW 007 Duri Kepa Village, West Jakarta already know and do not easily believe in news / short messages that accepted online media, supervising their family members to be more vigilant and careful in conducting activities in cyberspace in order to avoid cyber crime especially social media as an online communication platform, so social media literacy activities are an important part of citizens so as to be able to ward off various forms of reporting that is not true whereabouts / hoaxes, fraud from shopping sites/fictitious online shopping sites to spread pornographic sites to hang out on social media.