Browsing by Author "Mulyana, Asep"

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    ANALISA PENGARUH PAJAK DAERAH DAN RETRIBUSI DAERAH TERHADAP PENDAPATAN ASLI DAERAH KOTA TANGERANG SELATAN
    (Jurnal Akuntansi Bisnis & Ekonomi, Fakultas Ekonomi Universitas Widyatama, Vol.4, No.2, 2018-09) Mulyana, Asep
    This research method using descriptive and verification method. Descriptive method aims to test a fairly clear picture of the object under study and draw conclusions based on research conducted. While research method verfikatif aims to estimate (estimate) and hypothesis testing (testing hypothesis). In testing the hypothesis author using the t test for the hypothesis of partial and simultaneous F test for the hypothesis. While statistical tools such as regression, correlation, and a determination made through SPSS for Windows 20.0, by first doing a classic assumption test including normality test, autocorrelation, multicollinearity, and heteroscedasticity.
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    ANALISIS PENJUALAN DAN HARGA POKOK PRODUKSI SERTA LABA KOTOR TERHADAP LABA BERSIH SETELAH PAJAK PADA PT PANORAMA PANGHEGAR
    (Thesis Magister Management Universitas Widyatama Bandung, 2012) Mulyana, Asep
    This thesis took my title "Analysis of Cost of Sales and Gross Profit Of Production And Net Profit After Tax," This study took place at (Hotel & Banquet Panorama Lembang) PT. Panorama Panghegar mean research conducted by the authors is to know how to influence the cost of production and net sales to gross profit in the company's food and beverage service. Besides comparing the theories learned by the author in with reality with the reality encountered in the field of production cost structure and gross profit of the company's net profit after tax effect of simultaneous net sales and cost of production and gross profit to net income after tax on companies influence in Persia in net sales and cost of production and gross profit to net income after tax of the company. There are two factors that a point of concern in connection with efforts to obtain the optimal profit. These factors are the sales and costs. The company can be said to benefit or profit if the sale is greater than the costs incurred, whereas if the sale is less than the costs it would suffer losses. The cost of production for food and beverage products of 10:20%. Sales and Cost of production for food and beverage products showed an average of 39.84%. This can affect the net profit after tax of gross l food and beverage products. Earnings, average earnings figures showed gross food and beverage products for 50.19% of the test or ANOVA F test F value obtained count of 100.648 with probability 0.000. Since the probability value is much smaller than 0.05 Constants for -3,833,802.84 show that if the independent variables held constant, the value of the net profit after tax will be -3,833,802.84. the coefficient of determination (adjusted R2) is approximately 0.913 or 91.3%. This means that for 91.3% of the variation berih profit after tax and the sales can be explained by the cost of production and profit. While at 8.7% is explained by other variables not examined. Standard Error of Estmate (SEE) of 5.041. Partial test results, which have a significant effect on net income after tax is the gross profit variable with a value of 11.406 with a significance level of 0.000. Variable production cost of sales and negatively affect the net profit after tax, which amounted to -7.516. From the analysis of simultaneous F test showed that these two independent variables, namely sales and the cost of production and gross profit alias together or simultaneously to net income after taxes. The coefficient of determination (adjusted R2) is equal to 91.3%. This suggests that the variation in net profit after tax can be explained by the two independent variables (independent) was studied at 91.3%. Means there is still another factor of 8.7% that is not covered.
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    THE INFLUENCE OF RETAILING MIX AND CUSTOMER RELATIONSHIP FOR RETAIL IMAGE
    ("The Fourth International Conference on Entrepreneurship and Business Management (ICEBM 2015), Universitas Tarumanagara, Universiti Sains Malaysia, Dusit Thani College, Kun Shan University, Universitas Ciputra, 2015-11-05) Kurniawan, Ryan; Sucherly; Surachman; Mulyana, Asep
    This research is conducted to analyze the influence of Retailing Mix and Customer Relationship on Retail Image at Alfamart Minimarket Bandung. The Goal of this research is also to know the Retailing Mix and Customer Relationship that influence the Retail Image, supporting factors and how the problems take place. The descriptive-verificative method is used in this research. Data collection methods are literature and field studies. Field study covers observation, interview and structural questionnaires. The questionnaires are given to 45 consumers at Alfamart Bandung. The sistematic sampling is used as sampling tecgnique. Data are analyzed by qualitative analysis and correlation regresion statistical. The analysis confirms that there are Retailing Mix and Customer Relationship influences on Retail Image at Alfamart Minimarket Bandung. That is, if Retailing Mix and customer relationship considered constant, then the retail image will increase.