Browsing by Author "Merlia, Ella"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    THE KEY FACTORS TO CREATE CUSTOMERS’ SATISFACTION AT ALFAMART MINIMARKET
    (Central Asia and The Caucasus, Volume 23 Issue 1, 2022) Pratminingsih, Sri Astuti; Aliansyah, Andi Muh. Nur; Merlia, Ella
    The purpose of this research was to examine the effect of product diversity, convenience and price on consumer satisfaction. The type of research used explanatory with a total sample of 150 respondents. Collecting data used a questionnaire with a Likert measurement scale. The data analysis method used validity and reliability test, correlation coefficient (R), regression test, coefficient of determination, significance of t test and F test with SPSS 20.0 application. The results showed a positive and significant influence between product diversity, convenience and price on consumer satisfaction. Variable product diversity has an effect of 18%, convenience of 20.1% and price has an influence of 41.7%. Companies need to pay attention to product diversity, convenience and price in developing marketing strategies in order to provide customer satisfaction.