Browsing by Author "Lilyana, Fitria"

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    SMES MARKETING INFORMATION SYSTEMS
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Rijayana, Iwan; Sultan, Mokh. Adib; Lilyana, Fitria
    Many perpetrators of Small Medium Enterprises (SMEs) who have not utilized information technology in doing marketing activities, such as SMEs Shop Ujang Pangandaran West Java Province. The solution is to create a Web-Based Marketing Information System using the approach method of waterfall, so that in accordance with the wishes of its users the result of the research is a product of marketing information system based on web site ready to be used to market product SMEs.
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    STRATEGY OF DISTRIBUTION CREDIT TO SMALL AND MEDIUM ENTERPRISES THROUGH PARTNERSHIP PROGRAM AND COMMUNITY DEVELOPMENT PT. PERTAMINA (PERSERO) III MARKETING BRANCH BANDUNG
    (8th Widyatama International Seminar on Sustainability, Universitas Widyatama 5-8, 2016-09) Rijayana, Iwan; Lilyana, Fitria; Kaniawati, Keni
    The problems are often a barrier to ketch and medium enterprises, cooperatives and other informal sector is difficult to implement self-development that impact business in obtaining access to aid or credit from the banks. The aim of research to identify obstacles and solutions to overcome the problem in the analysis of lending to small and medium enterprises through partnerships and community development programs, strategy to develop small and medium enterprises through increased ease of administration and distribution of business capital credit facility through institutions related loan portfolio, analyze the solution in solving the problems faced by the small and middle business actors in Bandung, both from businesses themselves and from the policy of the State Agency Partnership Program and Community Development. Determining the right strategy, it can set the direction of development that specifically focuses on providing capital, by using the method of implementation of the program of partnership development small and medium enterprises so as to realize the development of small and medium enterprises in creating new ventures that professional and even-tempered entrepreneurial reliable. Development referred done by creating a conducive business climate, encouraging an entrepreneurial spirit for the community, facilitate the establishment of small and medium enterprises similar, encourage creating jobs, facilitating capital support, and promote labor-intensive creative effort oriented export quality.