Browsing by Author "Iswati, Heni"

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    DIFFERENCES ON THE IMPLEMENTATION OF LEARNING SOFT SKILLS AT COLLEGES IN INODNESIA (Case Study at 7 Colleges)
    (South East Asian Associton for Institution Research (SEAAIR 2012), 2012-11-06) Soedijati, Elisabeth Koes; Iswati, Heni; Boediprasetya, Agoestiana
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    THE INFLUENCE OF RETAILING MIX TO CONSUMER ATTITUDE
    (2011 International (Spring) Conference on Asia Pacific Business Innovation & Technology Management,Universitas Pelita Harapan, Surabaya and Ta Hwa Institute of Technology, Taiwan, 2011-01-23) Iswati, Heni; Rachmawati, Rima
    In Indonesia retail sales has envolved with new shapes and formations. The intense competition, the company should always pay attention to the strategy in setting the retailing mix because it shows a positive response to consumers attitude. There are some programs were conducted by Minimarket Alfamart Cibaduyut Bandung Indonesia connected with retailing mix that are availability of diverse products, services, pricing and promotion. Research method used was survey research, retailing mix as independent variable and consumer attitude as dependent variable. Primary collecting data conducted through questioner to consumers of Minimarket Alfamart Cibaduyut Bandung, with random technique sampling to 80 respondents. Retailing mix and consumer attitude has positive correlation with coefficient correlation 0,623, its influence retailing mix to indicated consumer attitude was determination coefficient 38,9%.