Browsing by Author "Hermina, Nurul"

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    DEVELOPMENT STRATEGY OF SMALL AND MEDIUM ENTERPRISES OF TRADE SECTOR IN BANDUNG CITY
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Kaniawati, Keni; Febrianti, R. Adjeng Mariana; Hermina, Nurul; Dalimunthe, Gallang Perdhana
    Small and Medium Enterprises (SMEs) play a strategic role in economic development in the city of Bandung, through the Local Government Number 23/2009 on MSMEs. There are various policies that are implemented to develop the performance of SMEs, but so far, the results have not been obtained by all SMEs as a whole [1]. This study aims to: i, (a) Know how the UMKM activists respond to programs to support the performance of MSME actors, (b) how strategies must be formulated to create better performance in the future, and (c) how policies can be recommended for improve the performance of SMEs in the city of Bandung. The results of the study found that, (1) every program implemented so far did not have a significant influence on the improvement, business facilities, business governance, financing and marketing of SME players; (2) based on the SWOT matrix, there are 4 strategic steps including governance, financing support, business and marketing facilities; and (3) there are several policies that should be recommended as the basis for the formulation of SME empowerment programs in the City of Bandung [2].
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    THE EFFECT OF PRODUCT INNOVATION, MARKETING STRATEGY ON MARKETING PERFORMANCE OF CULINARY MSMES IN BANDUNG DURING COVID-19
    (Solid State Technology Volume: 63 Issue: 4, 2020) Anggraeni, Feti; Nadirman, Wogi Neotantia; Hermina, Nurul
    The Covid-19 pandemic is an outbreak that occurs uncontrollably in almost all countries in the world. This pandemic not only caused a health crisis in the world but also had many impacts on various sectors, including the economic sector. Indonesia, which is dominated by the existence of Micro, Small and Medium Enterprises (MSMEs) as the heart of the national economy, is also seriously affected. Especially in the city of Bandung. Hundreds of culinary micro, small and medium enterprises (MSMEs) in Bandung were affected. This research was conducted as an effort to find effective strategies for the recovery of MSMEs. This study aims to examine more deeply whether product innovation and marketing strategies affect marketing performance at culinary MSMEs in the city of Bandung. This research was conducted using online survey data collection techniques. The results of the analysis found that product innovation and marketing strategies had a significant effect on increasing competitive strategies and through competitive strategies encouraged increased marketing performance at culinary MSMEs in West Java.
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    INDUSTRY ATTRACTIVENESS, COMPETITIVE STRATEGY AND COMPANY PERFORMANCE IN THE INTERNET SERVICE PROVIDER IN INDONESIA
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Hermina, Nurul
    The development of information technology in this digital era is supposed to be a big opportunity for internet service provider industry in Indonesia. However, the growth of the industry is not accompanied by an increase in the company’s income. Some companies are not able to survive due to a very tight competition. High competition, while on the other hand the industry is still viewed as interesting, is considered the cause that makes internet service providers are not able to continue their business. This research is aimed to evaluate the influence of competing strategy and industry attractiveness towards the business performance of internet service provider in Indonesia. This research used primary data of 128 internet service providers in Indonesia that were collected through online survey. By implementing the Partial Least Square Path Modelling technique analysis, it was found out that competing strategy became the main factor influencing business performance compared to industry attractiveness. This finding is due to the fact that internet industry remains an industry having a high level of attractiveness, but the main implication for management is how to make industry attractiveness able to improve company performance. With the right competing strategy, companies will be able to survive in a tight competition.
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    THE INFLUENCE ANALYSIS OF INDUSTRY ATTRACTIVENESS AND CAPABILITIES ON THE TRANSIENT COMPETITIVE ADVANTAGE OF MICRO, SMALL AND MEDIUM ENTERPRISES IN INDONESIA
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Hermina, Nurul; Roespinoedji, Djoko; Saudi, Mohd Haizam Mohd
    The business of Small and Medium Enterprises in Indonesia ( SME; Indonesian: Usaha Kecil Menengah/UKM) in Indonesia has given positive impacts towards the economic growth of the people.The analysis of Competitive Advantage of Micro, Small and Medium Enterprises (MSME, Indonesian: Usaha Mikro, Kecil, dan Menengah/UMKM) in Indonesia can be the base for developing MSME/UMKM businesses by finding dominant factors explaining the competitive advantage through the analysis process. This research is aimed to explain the influence of Industry Attractiveness and Business Capability on Competitive Advantage of MSME/UMKM in Indonesia. The research method applied is descriptive verificative with survey approach. Through on-line survey there were 52 data of MSME with those who chose SME or the people with a higher position than them as the observed units. The second order structural equation modelling is used to prove the research hyphothesis that Industry Attractiveness and Business Capability influence the Competitive Advantage of MSME/UMKM. The second order modelling applied in this research helps to find the most dominant dimension explaining every research variable and also the most important indicator constructing every dimension used to measure the research variable. The second order method with repeated measurement approach is easy to apply with the help of plspm packages on an open source program R. This method finds that all dimensions and indicators are valid with standardized loading factor value greater than the minimum limit determined by various literatures and the most influential variable in Competitive Advantage of MSME/UMKM is Business Capability.
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    THE INFLUENCE OF CONSUMER BEHAVIOR AND MARKETING STRATEGY TOWARDS MARKETING PERFORMANCE OF MSME IN WEST JAVA THROUGH COMPETITIVE STRATEGIES IN THE COVID-19 PANDEMIC BREAK
    (Solid State Technology Volume: 63 Issue: 4, 2020) Hermina, Nurul; Rendra, Amita; Ramadhan, Muhammad Gilang; Alcacer, Juan; Saudi, Mohd Haizam Mohd; Sinaga, Obsatar
    MSMEs is as one of the pillars of the national economy came under enormous pressure during the COVID-19 Pandemic. Most of the MSMEs, especially those in West Java, felt a very heavy impact. Continuous and structured efforts are needed in encouraging the revival of MSMEs in the new normal era. This research was conducted as an effort to find effective strategies to sustain the revival of MSMEs. This objective is carried out by studying whether consumer behavior and marketing strategies affect marketing performance through increasing competitive strategies. This research was conducted using online survey data collection techniques. The results of the analysis found that consumer behavior and marketing strategies had a significant effect on increasing competitive strategies and through competitive strategies to encourage increased marketing performance of MSEs in West Java.
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    STRENGTHENING BUSINESS PERFORMANCE BASED ON BUSINESS OPPORTUNITIES AND UNIQUE CAPABILITIES THROUGH BUSINESS STRATEGIES IN THE CREATIVE ECONOMIC INDUSTRY IN WEST JAVA DURING THE COVID-19 PANDEMIC
    (Widyatama University - WIBEST, 2021) Hermina, Nurul
    Creative industry plays an important role in economic development in Indonesia, especially in West Java. The creative industry is also believed to have strong enough resilience in the face of the COVID-19 pandemic. However, various strategies are needed so that the creative economy can still grow and develop in West Java. One of the efforts that can be made to encourage the creative industry in West Java to grow is to develop an appropriate business strategy based on business opportunities and unique capabilities. Through improvements to the business strategy, it is expected to be able to improve the business performance of the creative industry. The results of the analysis using the structural equation modeling method through partial least square path modeling found that business opportunities and unique capabilities make a significant contribution to business strategy and have a significant indirect impact on improving the performance of creative industries in West Java.