Browsing by Author "Hapsari, Ayuningtyas Yuli"

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    THE CONSUMER INTEREST OF KEDAI MANGKOK MANIS BANDUNG : A STORE ATMOSPHERE PERSPECTIVE
    (The 13th UBAYA International Annual Symposium on Management (Insyma), Department Of Management, Faculty Of Business & Economics Universitas Surabaya; and University of Social Sciences and Humanities, Vietnam National University Ho Chi Minh City, 2016-03-18) Hapsari, Ayuningtyas Yuli
    Kedai Mangkok Manis only sells famous desserts. The concept is similar to the Japanese-style and Thailand desserts. Sweet dishes with fresh like ice mix comes with a variety of colorful toppings. It follows the trend by offering an appetizing dessert. Everyday, people are eager to order the sweet dishes. Often, there are dozens of people on the waiting list. This study is intended to determine how the atmosphere of the place can affect consumer interest of Kedai Mangkok Manis. The atmosphere of the place is quite interesting. They use the system open kitchen so that consumers can see the process of making the dessert, but is not supported by the arrangement of tables and chairs. Therefore, the problem will be approached by the concepts and theories about the atmosphere of the place and the interest of consumers themselves.Descriptive verification method will be used in this study. To examine the relationship between the variables used. This method is used because the writer wants to know the reasons for what prompted the emergence of the phenomenon. A sample of 115 people was obtained by using sampling techniques. The data collection was done by means of interviews and questionnaires to obtain the primary data. In the meanwhile, the observation will be done obtain the secondary data.Simple Linear Regression Analysis wll answer the purpose of the research. The results show that the variable mood of the place had an influence on the consumer interest variable Kedai Mangkok Manis. Further research can be done by looking at other variables such as consumer loyalty and service quality.
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    THE DEVELOPMENT CONCEPT OF SERVICE QUALITY AT STUDENT AFFAIRS DEPARTMENT OF WIDYATAMA UNIVERSITY USING FACTOR ANALYSIS
    (11th Annual SEAAIR Conference, 2011-11-04) Anwar, Tezza Adriansyah; Hapsari, Ayuningtyas Yuli
    Student Affairs Department is one of the departments that relate directly to students in the extra-curricular activities service. The improvement of service quality to students is the major policy of this department. Continuous improvements are always done by the department both in terms of service facilities and service quality. However, such efforts are felt not optimal because there are still some complaints about the services that performed. Therefore, it is necessary to know the factors of service quality that should be addressed so that the improvement efforts could in line with the students' expectations. The objective of this research is to find out factors that shaped the service quality concept. This research used exploratory method. The primary sample data took 115 student of Widyatama University as respondent. The scale used in this research is Likert scale which is later transformed into interval scale using Method of Successive Interval. Factor analysis is used to find out any factors that shaped the service quality concept in terms of services that provided by the Student Affair Department. The results of this research proved that there are five factors that shaped service quality concept in Student Affair Department. Those five factors is called convenience, accuracy, accessibility, communication and attitude.
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    DIGITAL VIDEO AS A PROMOTIONAL MEDIA AND BRAND EQUITY OF A PRODUCT THAT HAS AN INFLUENCE ON CONSUMER BUYING INTEREST (A Research of Social Media Active Users)
    (Journal of Management & Marketing Review (JMMR), Global Academy of Training and Research (GATR), Vol.2, Issue.3, 2017-07) Hapsari, Ayuningtyas Yuli
    Objective – The research aims to test influence of promotion in social media and effect of brand equity on Consumer Buying Interest. Methodology/Technique – This research uses descriptive verification method that examines many as 115 respondents with 15-40 years of age category, because it is an age of active users of social media such as: Instagram, YouTube, Facebook, etc. This study also uses primary data is based on interviews during the pre-survey and distribute questionnaires. After that at the time of processing the data, this study using multiple regression analysis as a verification method to measure how much digital video as a media campaign on consumer buying interest as well as to determine how much influence the brand equity on consumer buying interest as active users of social media Findings – After passing the calculations using regression and t-test, promotion through social media consisting of online communities and forums, blogs and social networks has a very strong influence on consumer buying interest compared to brand equity. This can be enhanced by strengthening social networking through social media to increase product sales, many companies still believe that social media as a low-cost promotional media but can increase sales, more promotion in social media will increase brand equity in the minds of consumers, so that in the end will benefit both sides. Novelty – The research conducted in the context of Indonesia with original data on brand equity effect on confidence of consumers. Type of Paper: Empirical
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    THE EFFECT OF SYSTEMATIC ECONOMIC RISK AND FUNDING POLICY TO STOCK RETURN ON JAKARTA ISLAMIC INDEX
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Rozak, Abdul; Samoedra, Artarina Dewi Asri; Hapsari, Ayuningtyas Yuli; Ichsani, Sakina
    The effect of systematic economic risk and funding policy for firms shows the transparency and accountability of sharia-based stocks in Indonesia. The purpose of this study is to analyse the impact of systematic economic risk and funding policy tostock return on Jakarta Islamic Index. The determination sample is using purposive sampling technique in accordance with criteria and multiple linear regression method to perform data analysis. The results of simultaneous research showed that systematic economic risk and funding policy have significant effect on stock return of Jakarta Islamic Index. While the test results partially shows that systematic economic risk provide significant effect while funding policy does not give significant effect on return of shares of Jakarta Islamic Index.
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    HOW TO IMPROVE ON THE CUSTOMER’S BUYING PROCESS AT THE MILKBAR BANDUNG (Through Store Atmosphere and Pricing Policy)
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Lisdayanti, Annisa; Hapsari, Ayuningtyas Yuli; Firdaus, Faris Muhammad
    The level of milk consumption in Indonesia is only 11.48 kg / capita per year, this is still lowest compared to other countries in Asia. The amount of milk consumption in Indonesia is less than Malaysia, India, Singapore, Thailand, Vietnam and the Philippines. Bandung is an area with lots of culinary. The Milk Bar located on Sultan Tirtayasa street no. 27 has attempted to provide a change of atmosphere in a place with good service to its customers, in addition to pricing policy provided by the customer should be reviewed continuously in each period, The Milk Bar Bandung set the price on each product in such a way as to achieve the target Its sales value and seeks to influence customer buying decisions to buy their products. However, although The Milk Bar Bandung has set prices that are considered competitive, but the thing that happened was the decline in sales in the last three months. So to improve customer buying decisions then the application of store atmosphere and pricing policy needs to be considered well by the company. This research is descriptive and verificative, with sample 115 consumer of The Milk Bar obtained by means of iteration calculation counted 3 times. The data analysis was done using multiple regression. The results showed that of the two independent variables studied obtained the result that the price policy has a greater influence in improving customer buying decisions. And together obtained a value of 59.9% and the remaining 40.1% influenced by other variables not examined in this study.
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    THE INFLUENCE OF BRAND IMAGE AND QUALITY OF SERVICE ON CONSUMER BUYING INTEREST IN DELIVERY SERVICES PT PAXEL ALGORITA UNGGUL"PAXEL"
    (WIBEST-III, 2022) Toha, Ayu Siti H.; Saragih, Desni S.; Emha, Egi Fauzi B.; Fauzi, Moch. Lutfi Z.; Ryamizard, Ridwan; Hapsari, Ayuningtyas Yuli
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    THE INFLUENCE OF WIDYATAMA UNIVERSITY’S EXPERIENTIAL MARKETING AND EMOTION MARKETING PERFORMANCE TOWARD STUDENT’S LOYALTY
    (2011 International Conference on Management Learning and Business Technology Education, Meiho University, 2011-05-09) Anwar, Tezza Adriansyah; Hapsari, Ayuningtyas Yuli
    Concerning with the competition, Widyatama University tried to implement their vision “Friendly Campus for Future Business Pro” to the student. The value of friendly campus for future business professionals tried to delivered in every aspect of services to the student so they could experienced it. The loyalty of the student would increase was the goal of this implementation. Unfortunetly, this movement could not reach the goal. Less interest to study at graduate program of Widyatama University is one of the signalment that the student not to loyal to the University. The aim of this research is to explain the perception of student concerning experiential marketing, emotion marketing and student's loyalty, as well as to examine the influence of experiential marketing and emotion marketing performance regarding the student's loyalty to Widyatama University. The concept of experiential marketing are composed of sense, feel, think, act, and relate; then emotion marketing are composed of product, money, equity, experience, dan energy; while the concept of students' loyalty are composed of purchase across product line, retention and referral. The type of research used was both descriptive and causal research, while the method of research was an explanatory survey. Data was recorded by means of observation, interview, and a valid and reliable questionnaire. The target group was Widyatama Student and alumny. A cohort of 115 respondents was identified by means of convenience sampling. Data was analysed by using the methods of both descriptive analysis and path analysis. The testing of the hypothesis identified that there is a positive and significant influence between experiential marketing and emotion marketing towards the students’ loyalty to Widyatama University.
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    INTENSITY OF REPURCHASE OF MADAM GIE COSMETIC PRODUCTS BASED ON CONSUMER PERSPECTIVE (ESPECIALLY BEAUTY VLOGGER IN BANDUNG CITY)
    (WIBEST-III, 2022) Sarasati, Shafiza Adira; Nadini, Saskia Permata Putri Rakira; Argawinata, Raden Mochamad; Apriyani, Vinny; Elizah, Salma Nasya; Hapsari, Ayuningtyas Yuli
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    PENCAK SILAT AS A REFLECTION ON NATIONAL CULTURE (The Role of Digital Marketing in Increasing Public Awareness)
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Lisdayanti, Annisa; Hapsari, Ayuningtyas Yuli; Widajatun, Vincentia Wahju
    With the development of technology, the absorption of foreign cultures tends to erode Indonesian culture in the eyes of society. Many regional arts and languages are considered the expression of an endangered nation. A number of cultural heritages are abandoned by the community, one of which is pencaksilat. Pencak is a martial art, the ancestral heritage of the Indonesian people and one of the original branches of a sport born in the Malay family, especially Indonesia. Some people assume that pencaksilat is a martial art that contains mystical elements, even shirk. With this rapid technological development, it is hoped that the cultural values possessed by the Indonesian people can still be preserved. Even the role of technology can have a positive impact in disseminating information to the public, especially regarding martial arts martial arts. The design of this study uses descriptive and verification, using the iteration method, the sample in this study amounted to 115 respondents. The results of the study show that digital marketing influences the community in making decisions to watch the performance of pencaksilat martial arts by 30.5 percent and the rest is influenced by other variables not examined in this study.
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    PERCEIVED VALUE INDEX IN INDONESIAN HIGHER EDUCATION : THE IMPACT OF ACADEMIC SERVICES DELIVERY SYSTEM
    (South East Asian Associton for Institution Research (SEAAIR 2012), 2012-11-06) Hapsari, Ayuningtyas Yuli; Setiadi, Nugroho Juli
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    SOCIAL MEDIA MARKETING AND BRAND EQUITY THAT AFFECT CONSUMER BUYING INTEREST OF GEOFF MAX PRODUCTS IN BANDUNG
    (WIBEST-III, 2022) Hapsari, Ayuningtyas Yuli; Pratama, Dewa G. Abikanda; Ananda, Agil; Febriani, Fauzy; Allaudin, Abid; Saputra, Ari Akbar
    Geoff Max is one of a famous local shoes brand in Indonesia. There are doing penetrated overseas with the enactment of online transactions, because for Geoff Max it is not enough just to have a brand, design and label but the output of the shoe product itself must also have quality and product quality that is maintained and prioritized. creative innovation with unique characteristics so that the Geoff Max brand can survive and have permanent and loyal consumers from time to time. As one of the most popular local shoe products in the city of Bandung. the strong brand that was raised by Geoff Max by appointing a celebrity as his endorser, this did not create a desire or interest to buy among consumers who had never purchased the product, but these consumers knew and even received recommendations from the closest people about this Geoff Max products. For processing and analyzing data in this study, using SPSS 20 as software to process data. The data obtained is by using a random sampling technique, then an analysis of the data obtained with qualitative data is carried out. Quantitative analysis includes: Multiple regression analysis, hypothesis testing through t test, and simultaneous hypothesis testing. Based on the data obtained, the two independent variables (Social Media Marketing and Brand Equity) have an influence on the dependent variable (Consumer Buying Interest).
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    THE USE OF THE SAFE MASK BASED ON PRICE AND CONSUMER KNOWLEDGE
    (Solid State Technology Volume: 63 Issue: 4, 2020) Hapsari, Ayuningtyas Yuli; Afifah, Salma A; Rhusyana, Wildan; Hakim, Muhammad L; Nugraha, Wandi M
    This study aims to find out public knowledge in the use of masks and the decision to use masks to use and the influence of price and knowledge of masks in using masks to use masks to be used partially or simultaneously. This research uses a descriptive verification method by distributing questionnaires to 115 residents of Bandung City evenly in five regions using accuracy tests, the Hosmer and Lemeshow models' feasibility test, the Nagelkerke r square test, and hypothesis testing. Based on the calculation results, it can be concluded that the price has a significant effect on the decision to use a safety mask. Public knowledge has a significant effect on the decision to use a safety mask, and price and public knowledge have a simultaneous influence on using a mask to use.