Browsing by Author "Hapsari, Ayuningtyas Y."

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    CONSUMER DECISIONS IN CHOOSING BIORE PRODUCTS (CASE STUDY OF BIORE BODY FOAM PRODUCT SALES IN YOGYA CIWALK BANDUNG)
    (Widyatama University - WIBEST, 2021) Hapsari, Ayuningtyas Y.
    Personal care products are consumer goods products, consumables that are used daily. PT. Kao Indonesia is one of the companies that makes this consumable product, by issuing the Biore Body Foam brand, this product is sold in the market with approximately 15 different fragrance variants according to consumer needs. However, based on sales data in the field, Biore's bath soap products have actually decreased over the last two years, even though there is always a demand to add more places to display their product variants. This research is aimed at prospective consumers at the Yogya Ciwalk supermarket, Bandung, as many as 110 respondents, they will be asked to fill out an online form which will be automatically recorded, respondents will be asked to answer several questions about product variants of Biore bath soap and how the layout is made. is in the supermarket, so it will be seen how much influence each of these variables has on consumer decisions to buy Biore bath soap products. The method used in this research is descriptive verification method and uses multiple regression analysis tools. And finally, partial and simultaneous testing will also be carried out so that research conclusions can be drawn based on the data obtained from the population.
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    THE USE OF THE SAFE MASK BASED ON PRICE AND CONSUMER KNOWLEDGE
    (Solid State Technology, 2020) Hapsari, Ayuningtyas Y.; Afifah, Salma A.; Rhusyana, Wildan; Hakim, Muhammad L; Nugraha, Wandi M
    This study aims to find out public knowledge in the use of masks and the decision to use masks to use and the influence of price and knowledge of masks in using masks to use masks to be used partially or simultaneously. This research uses a descriptive verification method by distributing questionnaires to 115 residents of Bandung City evenly in five regions using accuracy tests, the Hosmer and Lemeshow models' feasibility test, the Nagelkerke r square test, and hypothesis testing. Based on the calculation results, it can be concluded that the price has a significant effect on the decision to use a safety mask. Public knowledge has a significant effect on the decision to use a safety mask, and price and public knowledge have a simultaneous influence on using a mask to use.