Browsing by Author "Hafizh, Ninda Emiliana"

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    ANALYSIS OF SERVICE QUALITY AND PRODUCT FEATURES TOWARD GRAB APPLICATION CONSUMER SATISFACTION (CASE STUDY ON WIDYATAMA UNIVERSITY STUDENTS)
    (Solid State Technology, 2020) Andreas; Idha, Dewa Pratama; Dermawan, Muhammad Rizki; Hafizh, Ninda Emiliana; Kaniawati, Keni
    Quality of service and Product features are essential to retain old consumers and attract new consumers. The purpose of this research is to find out the level of quality of service and product features affecting consumer satisfaction. The factors tested in this study were The Quality of Service and Product Features as independent variables. While Consumer Satisfaction as a dependent variable. The research methods used in this study are descriptive and verification methods. The population in this study is Students of the S1 Management Study Program, Regular A, Class of 2017 Widyatama University. The sample determination technique used in this study is non-probability sampling with a purposive sampling technique with the number of samples that are 111 respondents. While the analysis method used in this study is spearman rank correlation, the determination coefficient and linear regression doubled at a rate of the significance of 5%. The program is used in analyzing data using the Statistical Package for Social Science (SPSS) Ver. 25.00. The results showed that the quality of service provided a significant and positive influence on consumer satisfaction by 32.2%. While product features have a positive and significant impact on consumer satisfaction by 21.1%.
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    ANALYSIS OF SERVICE QUALITY AND PRODUCT FEATURES TOWARD GRAB APPLICATION CONSUMER SATISFACTION (Case Study on Widyatama University Students)
    (Solid State Technology Volume: 63 Issue: 4, 2020) Andreas; Idha, Dewa Pratama; Dermawan, Muhammad Rizki; Hafizh, Ninda Emiliana; Kaniawati, Keni
    Quality of service and Product features are essential to retain old consumers and attract new consumers. The purpose of this research is to find out the level of quality of service and product features affecting consumer satisfaction. The factors tested in this study were The Quality of Service and Product Features as independent variables. While Consumer Satisfaction as a dependent variable. The research methods used in this study are descriptive and verification methods. The population in this study is Students of the S1 Management Study Program, Regular A, Class of 2017 Widyatama University. The sample determination technique used in this study is non-probability sampling with a purposive sampling technique with the number of samples that are 111 respondents. While the analysis method used in this study is spearman rank correlation, the determination coefficient and linear regression doubled at a rate of the significance of 5%. The program is used in analyzing data using the Statistical Package for Social Science (SPSS) Ver. 25.00. The results showed that the quality of service provided a significant and positive influence on consumer satisfaction by 32.2%. While product features have a positive and significant impact on consumer satisfaction by 21.1%.