Browsing by Author "Ayu, Ade Putri Retno Ning"

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    THE EFFECT OF SOCIAL MEDIA ADVERTISING AND CONSUMER TRUST ON HOTEL VISIT IN WEST JAVA IN THE COVID-19 PANDEMIC
    (Solid State Technology, 2020) Ayu, Ade Putri Retno Ning; Oktarin, Afina Tri; Anugrah, Dwi Septiadi; Puspasari, Elna; Nugraha, Deden Novan Setiawan
    This research aims to determine social media advertising to increase profit for companies. The main objective of a business is to sell products and services for a profit. Social media advertising can also assist consumers in making decisions regarding the products and services to be purchased and consumers can confirm or have an overview of the services that will be obtained so that they are of interest to visitors. This research method is a survey with a quantitative analysis approach. The objective is to examine the influence of Social Media Advertising, Consumer Trust in Hotel Visiting Interest in West Java during the Pandemic Era. The variables in this research consist of independent variables and dependent variables. Independent variable is a variable whose value affects the value of other variables or variables that cause changes or changes in the dependent variable. (The independent variables used in this study are Social Media Advertising (X1) and Consumer Trust (X2). While the dependent variable is the variable that is influenced or becomes a result of the independent variable. Where the dependent variable of this study is visiting interest (Y The method of data collection used a questionnaire instrument with 100 respondents from West Java. The method used was simple random sampling with an error rate of 5%. The data were processed and analyzed using the SPSS for Windows 21.0 series software. The results showed that social media advertising variables and consumer trust had a significant effect on visiting interest. Based on these results, it can be ascertained that social media advertisements affect the interest in visiting hotels in West Java.
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    THE EFFECT OF SOCIAL MEDIA ADVERTISING AND CONSUMER TRUST ON HOTEL VISIT IN WEST JAVA IN THE COVID-19 PANDEMIC
    (Solid State Technology Volume: 63 Issue: 3, 2020) Ayu, Ade Putri Retno Ning; Oktarin, Afina Tri; Anugrah, Dwi Septiadi; Puspasari, Elna; Nugraha, Deden Novan Setiawan
    This research aims to determine social media advertising to increase profit for companies. The main objective of a business is to sell products and services for a profit. Social media advertising can also assist consumers in making decisions regarding the products and services to be purchased and consumers can confirm or have an overview of the services that will be obtained so that they are of interest to visitors. This research method is a survey with a quantitative analysis approach. The objective is to examine the influence of Social Media Advertising, Consumer Trust in Hotel Visiting Interest in West Java during the Pandemic Era. The variables in this research consist of independent variables and dependent variables. Independent variable is a variable whose value affects the value of other variables or variables that cause changes or changes in the dependent variable. (The independent variables used in this study are Social Media Advertising (X1) and Consumer Trust (X2). While the dependent variable is the variable that is influenced or becomes a result of the independent variable. Where the dependent variable of this study is visiting interest (Y The method of data collection used a questionnaire instrument with 100 respondents from West Java. The method used was simple random sampling with an error rate of 5%. The data were processed and analyzed using the SPSS for Windows 21.0 series software. The results showed that social media advertising variables and consumer trust had a significant effect on visiting interest. Based on these results, it can be ascertained that social media advertisements affect the interest in visiting hotels in West Java.
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    PENGARUH IKLAN SOSIAL MEDIA DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT KUNJUNG HOTEL DI JAWA BARAT PADA ERA PANDEMI COVID-19
    (Program Studi Manejemen S1, Universitas Widyatama, 2021) Ayu, Ade Putri Retno Ning; Oktarin, Afina Tri; Anugrah, Dwi Septiadi; Puspasari, Elna
    Penelitian ini bertujuan untuk mengetahui iklan media sosial untuk meningkatkan laba bagi perusahaan. Tujuan utama bisnis adalah menjual produk dan layanan untuk mendapatkan keuntungan. Iklan media sosial juga dapat membantu konsumen dalam mengambil keputusan mengenai produk dan layanan yang akan dibeli dan konsumen dapat memastikan atau memiliki gambaran umum tentang layanan yang akan didapatkan sehingga menarik bagi pengunjung. Metode penelitian ini adalah survei dengan pendekatan analisis kuantitatif. Tujuan penelitian ini adalah untuk mengetahui pengaruh Iklan Media Sosial, Kepercayaan Konsumen terhadap Minat Mengunjungi Hotel di Jawa Barat pada Era Pandemi. Variabel dalam penelitian ini terdiri dari variabel bebas dan variabel terikat. Variabel independen adalah variabel yang nilainya mempengaruhi nilai variabel atau variabel lain yang menyebabkan perubahan atau perubahan variabel dependen. (Variabel bebas yang digunakan dalam penelitian ini adalah Periklanan Media Sosial (X1) dan Kepercayaan Konsumen (X2). Sedangkan variabel terikat adalah variabel yang dipengaruhi atau menjadi akibat dari variabel bebas. Dimana variabel terikat dalam penelitian ini adalah mengunjungi minat (Y Metode pengumpulan data menggunakan instrumen kuesioner dengan 100 responden dari Jawa Barat. Metode yang digunakan adalah simple random sampling dengan tingkat kesalahan 5%. Data diolah dan dianalisis menggunakan software SPSS for Windows 21.0 series. Hasil penelitian menunjukkan bahwa variabel iklan media sosial dan kepercayaan konsumen berpengaruh signifikan terhadap minat berkunjung.Berdasarkan hasil tersebut maka dapat dipastikan bahwa iklan media sosial berpengaruh signifikan terhadap minat berkunjung hotel di Jawa Barat.