Browsing by Author "Adriani, Nadia Khoirunnisa"

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    EFFECT OF FINANCIAL LITERACY, MOTIVATION, AND PERCEIVED RISK ON STUDENTS INVESTMENT INTEREST
    (Solid State Technology Volume: 63 Issue: 4, 2020) Gusni; Tamtama, Hardian Ega; Aniza; Adriani, Nadia Khoirunnisa; Razualdi, Mochamad
    The number of student investors tends to increase every year in Indonesia, but the level of investment still low compared to other countries. The Indonesia Stock Exchange continues to encourage the increase of student investment interest by cooperating with establishing investment galleries in various universities. The purpose of this study is to analyze the effect of financial literacy, investment motivation, and perceived risk on the student’s investment interest. This study unit analysis is an active student of Widyatama University with the total sample are 145 respondents by using a nonprobability sampling technique with Tabachnick and Fidell formula. This research uses multiple linear regression to find out variables that have a powerful effect on the student’s investment interest. The study result shows that investment motivation and perceived risk have a positive effect on the student’s investment interest in Widyatama University, but financial literacy does not affect the Widyatama student’s investment interest. Strong motivation and a high understanding of risks can actually increase student investment interest.