PREDICTING CONSUMER BEHAVIORAL INTENTION IN BANDUNG ETHNIC RESTAURANT

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PREDICTING CONSUMER BEHAVIORAL INTENTION IN BANDUNG ETHNIC RESTAURANT

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Title: PREDICTING CONSUMER BEHAVIORAL INTENTION IN BANDUNG ETHNIC RESTAURANT
Author: Pratminingsih, Sri Astuti; Boediprasetya, Agoestiana
Abstract: Bandung is one of popular culinary tourism destination in Indonesia. The significant growth of restaurant industry in Bandung makes the competition in this industry become more intense. To win the competition, restaurant owner needs to learn more about consumer behavior. This study investigated consumer buying behavior towards ethnic restaurants. Data were collected using a questionnaire survey (n = 300) at ethnic restaurants in Bandung. Of particular interest was the role of consumers‘ shopping values of eating-out and their behavioral intention on ethnic restaurant. The findings indicated that hedonic and utilitarian values have significant influences on the level of customer satisfaction when they consumed food at this traditional restaurant. The study also reveals that shopping value influenced customer behavioral intention in the future.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/4595
Date: 2014-08-29


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COVER LUAR.pdf 291.1Kb PDF View/Open
COVER DALAM.pdf 408.1Kb PDF View/Open
GENERAL INFORMATION.pdf 653.3Kb PDF View/Open
KEYNOTE SPEECH.pdf 402.0Kb PDF View/Open
ORGANIZING COMMITTEES.pdf 390.7Kb PDF View/Open
SPECIAL THANKS.pdf 425.4Kb PDF View/Open
CONTENT.pdf 450.1Kb PDF View/Open
ACKNOWLEDGEMENTS.pdf 376.5Kb PDF View/Open
CONTENT SRI ASTUTI + AGOESTIANA.pdf 445.3Kb PDF View/Open

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