ENTREPRENEURS IN TOURISM AREAS: MOTIVATIONS, PROBLEMS, AND SUCCESS FACTORS (A Case Study of Entrepreneurs in Pangandaran Tourism Area)
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Date
2010-07-11
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CIEL SBM-ITB Gedung SBM-ITB
Abstract
The purpose of this research is to profile or identify characteristics of SMEs (Small Medium Enterprises)
entrepreneurs in a tourism area. This is because a tourism area has many unique phenomenas. The phenomenas
could be identified by smart people (entrepreneurs) who could realize opportunities or potentials into their own
business. However, not all of the entrepreneurs could survive for a long time. Only limited SMEs entrepreneurs
had been successfully running their business.
This research was a case study of Pangandaran tourism area. Pangandaran is a sub-district located in the
south of West Java Province. Pangandaran has two beaches where people can satisfy themselves by watching
the sunrise and the sun set while swimming.
By this research, data collected by interviewing SMEs entrepreneurs used questionnaire as a guideline. These
questionnaires are about motivations, problems, and success factors of the entrepreneurs. Eight entrepreneurs
were interviewed. Each represented one product/ commodity or one service available in the tourism area. They
were selected because they have been success running their business more than ten years continually.
Techniques of analysis used were by creating matrix tabulation of entrepreneur’s development. Outcomes or
findings of this research hope fully could stimulate growths of emerging entrepreneurs more rapidly and could
also as a consideration for government in developing appropriate policies or regulations of a tourism area.
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Keywords
entrepreneurs, small business entreprises, Pangandaran, tourism area, regulation