VISUAL IDENTITY DESIGN OF BABAKARAN SATAY HOUSE BANDUNG, INDONESIA
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Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
Solid State Technology Volume: 63 Issue: 5
Abstract
Babakaran Satay House is a satay house that sells a variety of satay-like dishes which are made by grilling, which is located in Bandung, Indonesia. This Babakaran Satay House has a unique logo, but when viewed visually, the logo is contrary to the company's theme, which carries the word "babakaran" which means burning while camping. To redesign the Babakaran Satay House logo, as an effort to increase brand awareness, the method used in this study is a qualitative research method. It is hoped that with a qualitative method, this research can produce descriptive data, such as interviews, field notes, pictures, etc. The process of redesigning the babakaran logo is carried out through the observation stage which includes the location of the object of research, the object's competitor, the object's philosophy, the cuisine menu, and the activities carried out by the Babakaran Satay House. In addition, interviews were also conducted with the owner as well as the graphic designer who designed the original logo of Satay house Babakaran. The logo redesign was carried out by displaying a simple, minimalist impression, and having a meaning that contains good hopes for the company. The logo visualization is designed using flexible design elements, with reference to the philosophy of the word "Babakaran" which is symbolized by the activity of a camp fire when camping while making grilled food. It can be concluded that the design of this new logo is closer to the company theme, both conceptually and visually. In addition, it is also hoped that the design of this new logo can be easier to implement in various corporate publications, so that it can help the promotion process to the community in the city of Bandung, Indonesia.
Description
Keywords
Visual Identity, Logo, Satay House