THE INFLUENCE OF ORGANIZATIONAL CULTURAL, ORGANIZATIONAL COMMITMENT TO PERFORMANCE WITH COMPETITIVE ADVANTAGE AS INTERVENING VARIABLE INDUSTRIAL ERA 4.0 (Case Study at Multi Garmentama Company)
No Thumbnail Available
Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
Solid State Technology Volume: 63 Issue: 4
Abstract
In today's industrial revolution 4.0, many industries faced rapid change, heightened uncertainty,
and the difficulty of controlling the environment. Therefore, the companies must focus on culture
and good work commitment to gain a competitive advantage. This research aims to determine
whether or not the influence of organizational culture and organizational commitment to
performance through Competitive Advantage in Multi Garmentama company in the industrial
era 4.0. Population and sample of 179 employees by census method. The data collection method
uses a questionnaire with a Likert scale. The analysis is done with a descriptive analysis of
research variables, classic assumption tests, and hypothesis testing. Hypothetical testing is
conducted with linear regression analysis, track analysis, and Sobel testing through the SPSS
20.0 for windows program. The result is that the organization's culture has a positive and
significant effect on Competitive Advantage, the organization's culture has a positive and
significant effect on performance, the culture of the organization has a positive and significant
effect on performance through Competitive Advantage. Organizational commitment has a
positive and significant effect on Competitive Advantage organizational commitment has a
positive and significant effect on performance, organizational commitment to positive and
significant effects on performance through Competitive Advantage.
Description
Keywords
Organizational Culture, Organizational Commitment, Competitive Advantage, Performance