INCOME STATEMENT PENTACODE DIGITAL (Using Business Model Canvas)
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Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02
Abstract
This study aims to describe the business model in Penta code Digital and its current strengths,
weaknesses, opportunities and threats in it to be able to propose a new business model canvas. The method used is
descriptive method. The method used is qualitative methods and modelling. And technique of the data used by other
interviews, a questionnaire, and observation. The results show that the picture of the business model now is nine
blocks of the business model canvas Penta code Digital has a weakness in the block channels, revenue streams,
and key activities. While, Penta code Digital has a strength in the cost structure, value propositions, customer
relationships, key partnerships, and customer segments. The new business model for the Penta code Digital is by
adding product content, optimizing channels, and increasing revenue streams.
Description
Keywords
Business Model, Business Model Canvas, Strategy, Penta Code Digital