THE EFFECT OF PRODUCTIVITY ON THE COMPETITIVENESS (A Case Study on the Creative Industry in the Doll Industry Sub-Sector in West Java, Indonesia)
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Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
Solid State Technology Volume: 63 Issue: 3
Abstract
This study analyzes the effect of productivity on the competitiveness of the creative industry in the
doll industry sub-sector in West Java Province. This study aims to determine how much the effect of
productivity on competitiveness. In this study, using a survey method with a quantitative approach. The unit of
analysis in this research is Micro, Small and Medium Enterprises, Creative Industry centers in the Doll Industry
Sub-sector in West Java Province, with entrepreneurs as the observation unit, which is a population of 191
entrepreneurs and a sample of 128 entrepreneurs. The data obtained is the result of a survey through a
questionnaire distributed to entrepreneurs. The data were processed using descriptive statistical analysis.
Productivity has a significant and positive effect on competitiveness. The impact of this research is expected to
increase the competitiveness of the doll industry in West Java, Indonesia.
Description
Keywords
Productivity, Competitiveness, MSMEs doll industry