PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP ATTITUDE DAN ACTUAL USAGE PADA LAYANAN APLIKASI MOBILE BANKING (Studi Kasus Pada Nasabah BPRKS)
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Date
2016
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Tesis Program Magister Management Universitas Widyatama Bandung
Abstract
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Keywords
Mobile Banking, Technology Acceptance Model (TAM), Structural Equation Modelling (SEM), Perceived Usefulness, Perceived Ease of Use, Attitude, Actual Use