ROLE OF LIKING AND PERCEIVED CONTRIBUTION ON THE RELATIONSHIP BETWEEN PERSONALITY AND CREATIVE BEHAVIOR AMONG INDONESIAN RADIO BROADCASTERS
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2009
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Abstract
Previous studies found that Indonesia had very few radio journalists who had been trained to cover and report local news. Radio stations also lacked management expertise, particularly in sales and advertising. Most stations did not have modern recording and editing equipment. Local radio stations also did not have access to domestic and inter-national news sources, nor could they communicate with other stations and media outlets. Like television and print media organizations, radio stations did not have access to media law experts to guide them in interpreting legislation and helping protect them from vested interests. Consequently, the study is needed to be conducted. The study was conducted to increase understanding in empirical evidence that some personal characteristics affecting creative behavior among Indonesian radio station broadcasters. Using creativity-relevant personal characteristics as input model, this article identified that creative personality is positively related to creative behavior. The study also examined the joint condition of supervisory liking and perceived contribution moderate the relationship between personal characteristics and creative behavior. Among a sample of Indonesian radio station broadcasters, results found that creativity-relevant personal characteristics was positively related to creative behavior when their managers’ perception of followers’ work contribution toward them was high. Realizing the importance of extending creativity study, hence, this article will focus on an empirical evidence of personality dimensions on individual creativity in order to explain the relationship among creativity-relevant variables.
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Creative Behavior, Personal characteristics, Liking, Perceived contribution