DEVELOPING CATTLE FATTENING BUSINESS BY USING BUSINESS MODEL CANVAS
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Cows are a type of livestock which has high sales value compared with other livestock. Also, the continuous growth rate of the population demands increasing beef availability. The procurement process for beef to be consumed needs a minimum of two years, so it requires good planning in order to maintain the sustainability of beef production. The purpose of this study is to get a description of the success of cattle fattening by using a business model canvas by Osterwalder & Pigneur (2010), that maps out the business models of the cattle fattening, analyzes and evaluates the business environment internally and externally, as well as designing innovative new business models in developing a sustainable cattle fattening business. The method used is a case study in the Business Cooperative of Mekar Mandiri, Mekarmukti Rural, Cibinong District of Cianjur Regency. The object of this study is cattle fattening business by using analysis units of four main elements of the canvas business model : value proposition, cost / income, infrastructure, and customer relations. The findings of this study is a business model design of cattle fattening business development in an integrative manner that combines business ranging from cultivation of cattle, cattle fattening, slaughter of cows that are not productive, cow maintenance services, and the processing of organic fertilizer for feed crops need. All channels are marketed through www.piarasapi.com. The practical implications of this research result is a business model that can be used to develop the cattle fattening business in the Business Cooperative of Mekar Mandiri to generate multiple sources of income in order to maintain business continuity. As well as having economies of scale, this cattle fattening business model can also be used for agencies or other business units to open and run cow fattening businesses.