PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP PERSEPSI NASABAH SERTA DAMPAKNYA TERHADAP CORPORATE IMAGE (Studi Kasus Pada Bank BJB Cabang Banjar)

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PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP PERSEPSI NASABAH SERTA DAMPAKNYA TERHADAP CORPORATE IMAGE (Studi Kasus Pada Bank BJB Cabang Banjar)

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dc.contributor.author Gunawan, Gun Gun
dc.date.accessioned 2016-02-25T03:51:54Z
dc.date.available 2016-02-25T03:51:54Z
dc.date.issued 2015
dc.identifier.uri http://repository.widyatama.ac.id/xmlui/handle/123456789/6706
dc.description.abstract The application of corporate social responsibility (CSR) in Indonesia is regulated in UU No. 40 2007 about company liability on article 74 which mentions the social responsibility to be borne by any corporations. CSR is one of the government's efforts to balance the economic growth and equitability. This study aims to determine how much CSR influences customer’s perceptions and its impact on corporate image of bank bjb. This study uses descriptive-associative method with unit analysis of customers of bank bjb Banjar branch and survey analysis. Data collection uses questionnaires, interviews and literature study of previous researches. Data process uses SPSS 17.0 through validity and reliability, normality test, correlation analysis, path analysis, and comparison of the average score through descriptive analysis. The study states that CSR brings effect to corporate image both directly and indirectly through the customer’s perception. Therefore, it is expected bank bjb to continue to maintain their CSR programs and enhance public communication, so that the CSR transfer to change the customer’s perception leads to a positive success. en_US
dc.publisher Tesis Program Magister Management Universitas Widyatama en_US
dc.relation.ispartofseries ;1431W007
dc.subject corporate social responsibility en_US
dc.subject customer’s perception en_US
dc.subject corporate image en_US
dc.title PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP PERSEPSI NASABAH SERTA DAMPAKNYA TERHADAP CORPORATE IMAGE (Studi Kasus Pada Bank BJB Cabang Banjar) en_US
dc.type Thesis en_US


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