BLACKBERRY: A NEW ONLINE SHOPPING ALTERNATIVE IN INDONESIA
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The fast growth in telecommunication devices has enabled many people and businesses to always be connected. Since its arrival, Blackberry has been a new trend for Indonesians. The former and conventional ways of shopping are now considered too difficult to do. Online shopping is a strong shopping alternative that has slowly but surely become an urban lifestyle. People living in big cities need only to use their desktop computers, laptops, or even cell phones to be directly connected to the stores that provide their favorite goods and services. This phenomenon provides an opportunity for marketers to communicate their products because most of the time people stay in touch with each other through their cell phones. For sellers, online shopping has become a new and favorite trend. One of the reasons is because they do not have to open a store to display their products –they just need to display their products on their websites. They can use a network called blackberry group, display pictures, broadcast messages, or even update their social network status to communicate their products. Selling their goods using Blackberry is adopting online shopping using the internet. The method used is problem identification. This method is chosen to identify problems and business growth in online shopping, and adding to that, to explain the strength, opportunity, and threats in online shopping using Blackberry. The purpose of this research is to identify and to reveal trends in online shopping. In conclusion, business transactions via Blackberry have become a new trend in online shopping.