DEVELOPMENT OF THE CREATIVE ECONOMY IN THE CITY OF BANDUNG: Measuring Creative Behavior among Indonesian Creative Workers in Traditional Industries
Setiadi, Nugroho Juli
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Developing creative economy is believed to respond to the challenges of economic problems such as low economic growth, unemployment, poverty, and lack of industrial competitiveness. In the era of prosperity and self improvement, creativity and innovation of creative workers to create unique and interesting ideas is one thing that needs attention. The behavior of creative workers in realizing their creative works in the traditional industries in Indonesia has not been well identified. This is caused by the absence of a valid and reliable instrument to measure and identify the behavior of creative workers. Measurement of the creative workers’ behavior and characteristics has been developed and evaluated with a group of Indonesian creative workers in Bandung (n=220). This study presents data supporting reliability (internal consistency) and validity (criterion and construct) of this instrument. Results of a factor analysis indicated a five factor solution of creative workers’ characteristics and behavior. These findings are discussed in the context of their understanding of work value in creative industries based on local wisdom.
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