SPEECH ACTS OF THE NATIONAL AND REGIONAL AIRLINES SLOGANS
Sujatna, Eva Tuckyta Sari
MetadataShow full item record
This research is a preliminary study on the speech acts of the slogans of national airlines (represented by Indonesian airlines) and the regional airlines (represented by ASEAN countries airlines). This research describes the classification of the speech act used in their slogans. The theory applied in this research is Searle's taxonomy which classifies into firstly, assertive (stating, suggesting, boasting, complaining, claiming, and reporting), secondly, directive (ordering, commanding, requesting, advising, and recommending), thirdly, commissive (promising, vowing, and offering),fourthly, expressive (thanking, congratulating, 'pardoning, blaming, praising, and condoling), and lastly, declaration (resigning, dismissing, christening, naming, excommunicating, appointing, and sentencing). The aims of this research are 1) to identify and describe the speech act of the national and regional airlines slogans, and 2) to find out the speech act commonly used in the national and regional airlines slogans. The result of the research shows that 1) the speech act of national airlines slogans are commissive 50%, assertive 35.7%, and directive 14.3% while the speech act of regional airlines slogansare assertive 70%, directive 17.5%, and commissive 12.5%, and 2) the speech act commonly used in the national airlines slogans is commissive while in the regional airlines slogans is assertive.