EMPIRICAL STUDY OF CREATIVE BEHAVIOR AMONG INDONESIAN DESIGN STUDENTS
Setiadi, Nugroho J.
MetadataShow full item record
This paper presents preliminary findings of an examination creative behavioral model. As part of an extensive modeling effort, it offers initial insights that may shift the current focus in individual creativity to a more extensive view where the situations within designers operate play a role in the occurrence of creativity. To accomplish this aim, it is important to understand people’s motivations and creative behaviors. This study investigated the interaction effects between openness to experience and enjoyable activities as motivational orientations on creative behavior in a sample of Indonesian design students. This study found that the importance of meaningful work, enjoyable activities, a sense of achievement, positive reinforcement, and numerous other factors become key factors to achieve higher levels of individual creativity. These results provide theoretical and practical implications on how interaction effects shape creative behavior in several important respects.