THE MARKETING QUALITY OF STUDENT PRENEUR AT WIDYATAMA UNIVERSITY TO WIN COMPETITION AMONG BUSINESSMEN
Astuti, Sri, P
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Widyatama University has committed to develop student preneur for the students. It has been stated by rectorat policy that University of Widyatama wants their graduates as job creator, not as job seeker. The students are encouraged to join HIPMI (Indonesian Young Entrepreneurs Association) student Chapter Widyatama University. Based on observation, they offer any kind business, but limited marketing concept. Research objects are students who have run business. This study uses descriptive method. Questionares, interview and observation are used to collect data and descriptive statistical is used to analyze data. Marketing Quality of student preneur is they have less understood market share, market structure and market growth in their business. Students have set their market coverage by mapping areas that they can serve. Basically, respondents understand about marketing concept. Unfortunately, students only agree enough to this concept since they know segmentation, but they are not sure in segmenting their market. Consequently, target market becomes unclear too for their business. Quality product becomes a strategic offering to customers. Students can determine price of their product. They distribute the product by using distributor. Students have not used promotional activity as one of key instrument to develop their business.