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Title:
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GROWING CREATIVE INDUSTRY, A SWOT ANALYSIS OF ENTREPRENEURSHIP OF A DISTRIBUTION OUTLET |
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Author:
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Dyahrini, Wien; Hasanah, Alfiah
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Abstract:
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The development of creative industry shows a significant contribution to the regional growth specially in
Bandung. The paper describes the success of one company in a creative industry. The research applied the
SWOT analysis to examine the performance of this kind of entrepreneurship. The investigation showed
that this company can use its potential strength in the quality and design of its products to win the
competition and manage its business based on the strategic offered. |
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URI:
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http://repository.widyatama.ac.id/xmlui/handle/123456789/1335
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Date:
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2010-01-25 |