Browsing INTERNATIONAL PUBLICATIONS by Author "Febrianti, R. Adjeng Mariana"
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Febrianti, R. Adjeng Mariana; Dora, Yenny Maya (The 10th International Conference on Asia Pacific Business Innovation and Technology Management, Asia Pacific Business Innovation and Technology Management Society (APBITMS), January 20, 2013)[more][less]
Abstract: Batik is an Indonesian cultural, heritage, generally, Indonesian people already know about it, but the differentiate between batik and batik textiles in common people of Indonesia or most batik consumers aren’t still understand. Often the consumers are proud to wear batik, due to buying batik in stores that have been quite popular, the price is quite expensive, but is not actually acquired batik cloth but batik textile fabric, or better known as silk screening fabric (print). Definition of batik generally agreed upon at the International Batik Convention in Yogyakarta in 1997 is the process of writing a picture or decoration on any media by using wax batik (wax) as a color barrier. When the process without the use of batik wax it can not be called batik, batik textile and it is said. The purpose of this research the reveal data and information related to product differentiation development effectuate customer relationship management; adjust in marketing performance, and their implication through influence revelation from the respective variables. The sample under research consisted of 200 (two hundred) Small, Micro Enterprises in Cirebon East Java. The research method used descriptive and verificative, in which the descriptive research was the research intended to obtain description of product differentiation, customer relationship management, using the approach of modelling and in the solution technique to be used as analysis tool in this dissertation, that is, the Structural Equation Model (SEM). The result revealed that Product Differentiation has the most significant influence, which compare with the customer relationship management. This is cause in scale of micro having a problem to develop the customer relationship management with perfectly. This is due lack of technology. That Impact to effective and the performance marketing. URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/3421 Files in this item: 3
CONTENT R. ADJENG + YENNY.pdf (298.7Kb)SUMMARY PROGRAM.pdf (123.9Kb)TECHNICAL SESSION PROGRAM.pdf (138.1Kb) -
Febrianti, R. Adjeng Mariana (International Conference on Islamic Economics Management Accounting Business and Social Sciences (ICIEMABS)I, Fakultas Ekonomi dan Bisnis Universitas Padjajaran, STIE Ibnu Sina, APTISI, August 10, 2016)[more][less]
Abstract: In this modern era, it seems impossible that there are still people who areunfamiliar with advanced technology. Smooth production could be disrupted without the presence of tools / machines. So far the leather SMEs assume that to create products with different designs gives good results. In fact superior products through produc attributes without involving a brand image as an identity will be difficult to publish . This, of course, affects the quality of the product. The research method uses descriptive, verificative through hypothesis testing, using SEM modeling. Thesample was limited to 200 SMEs around Sidoarjo. The result shows that the bags are manufactured by leather SMEs through the quality of the product is less known by customers outside of East Java. The Outlets do not have brands that can be distinguished from competitors or from other areas especially without publication. MEA's presence will have a positive impact on the quality of products rich in creativity, whereas the design of artificial leather bagsfrom Sidoarjo are still superior compared to other imported products. URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/7824 Files in this item: 5
CONTENT R. ADJENG.pdf (450.0Kb)COVER.pdf (1.013Mb)DETAIL.pdf (173.8Kb)PREFACE.pdf (117.8Kb)(more files)
Now showing items 1-2 of 2