Browsing Management by Subject "Quality Service"
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Syakir, Imam Bachrawi (Tesis Program Magister Management Universitas Widyatama, 2015)[more][less]
Abstract: Means of transport arises a necessity that can not be separated from human life since the first, transport demands today is the availability of means of transportation that is fast, safe, and comfortable. Buying interest arose after the alternative evaluation process and in the evaluation process, someone will make a series of choices about the products to be purchased on the basis of the brand as well as interest. Consumer buying interest is a consumer behavior where consumers have a desire to purchase or choosing a product, based on experience in selecting, using and consuming or even want a product. Pricing policies is crucial in the marketing of a product / service, because the price is the only element of the marketing mix that provide revenue for the organization or company. Pricing policy by the company must be adapted to the environmental situation and the changes that occur especially during the increasingly fierce competition. In addition to the pricing policy, the company engaged in the field of services, quality of service or service quality becomes an important factor keputuan decision, that service quality is a level of ability of the company in providing all the expectations of customers in meeting their needs. The aim of this study was to prove the Influence of Price and Quality of Service Policy Against Interests Buy Birthday Baraya Travel and variables which is the most dominant influence on interest Buy Birthday. The object of research in this thesis is the Effect of Price and Quality of Service Policy To Buy Re-Consumer Interests Baraya Travel Soerapatti road. The method used in this research is descriptive method with accidental sampling technique. Based on the statement of the number of samples used in this study as many as 125. From the test results obtained F calculated F value of 77.103 with a significance level of 0.000 <0.05 which indicates that there is a linear relationship between price and quality of service policies with buying interest again. Which also means that there are significant jointly between the policy of price and quality of service to re buying interest. Based on the test results T concluded that the quality of service consisting of tangibles dimension (physical ability), empathy, reliability, responsiveness, assurance (guarantee) the most influential in increasing buying interest re-Baraya Travel URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/6814 Files in this item: 13
Abstrak.pdf (265.1Kb)Bab 1.pdf (440.6Kb)Bab 2.pdf (538.7Kb)Bab 3.pdf (1.297Mb)(more files) -
Herdiawan, Ganjar Munggaran (Tesis Program Magister Management Universitas Widyatama Bandung, 2017)[more][less]
Abstract: Era globalisasi saat ini, menuntut organisasi ataupun pe-rusahaan untuk senantiasa meningkatkan pelayanan secara profes-sional sesuai dengan bidangnya masing-masing.Mengingat besarnya peranan inovasi bagi setiap organisasi public dan swasta dalam era global membawa dampak dalam setiap pelayanan yang diberikan kepada masyarakat, sehingga dapat mempengaruhi meningkatkan kualitas pelayanan. Begitu pula dengan Telkom Property (PT Graha Sarana Duta), haruslah bisa membuat inovasi baru, dimana Telkom Property (PT Graha Sarana Duta) sebagai salah satu anak perusahaan PT Telkom yang bertugas sebagai Building Management, Construction, Transport Management, and Property bagi PT Telkom yang kebutuhannya meningkat setiap tahunnya. Industri property saat ini semakin berkembang pesat, oleh karena itu diperlukan adanya peningkatan inovasi untuk peningkatan daya saingan dalam industri. Untuk itu diperlukan kualitas jasa yang mengarah pada tercapainya kepuasan dan loyal-itas konsumen. Penelitian ini pada dasarnya adalah membuktikan secara empiris quality service dan Customer value terhadap customer satisfaction.Secara parsial quality service berpengaruh positif pada customer satisfaction konsumen Telkom Property Bandung, yang artinya jika porsi quality service meningkat maka akan berdampak pada peningkatan customer satisfaction konsumen v Telkom Property Bandung.Secara parsial customer value berpengaruh positif pada customer satisfaction konsumen Telkom Property Bandung, yang artinya jika porsi customer value meningkat maka akan berdampak pada peningkatan customer satisfaction konsumen Telkom Property Bandung.Secara simultan quality service dan Customer valueberpengaruh positif pada customer satisfaction konsumen Telkom Property Bandung, yang artinya jika porsi quality service dan Customer valuemeningkat secara bersama-sama maka akan berdampak pada peningkatan customer satisfaction konsumen Telkom Property Bandung. URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/8825 Files in this item: 13
Abstrak.pdf (197.5Kb)Bab 1.pdf (249.1Kb)Bab 2.pdf (366.7Kb)Bab 3.pdf (330.3Kb)(more files)
Now showing items 1-2 of 2