Browsing Management by Subject "Marketing Mix"

Or enter first few letters:

Sort by: Order: Results:

Now showing items 1-3 of 3

BAURAN PEMASARAN DALAM MENENTUKAN MINAT BERKUNJUNG KE KAMPUNG ADAT CIREUNDEU CIMAHI

Citra, Restiana Dwi (Tesis Program Magister Management Universitas Widyatama Bandung, 2018)

[more]

[less]

Abstract:

Pariwisata di Indonesia merupakan salah satu sektor yang memiliki potensi besar untuk mendukung roda perekonomian negara. Kampung Adat Cireundeu merupakan salah satu alternatif wisata yang ada di Kota Cimahi. Rumusan masalah dalam penelitian ini adalah Bagaimana pengaruh produk, harga, tempat, promosi, orang, proses, bukti fisik terhadap minat berkunjung ke Kampung Adat Cireundeu. Penelitian ini peneliti menggunakan metode deskriptif verifikatif. Populasi dalam penelitian ini adalah orang-orang yang pernah berkunjung ke Kampung Adat Cireundeu, dengan mengambil 115 (seratus lima belas) sampel. Pada penelitian ini digunakan kuesioner sebagai cara untuk pengumpulan data penelitian dan analisis menggunakan analisis regresi. Berdasarkan hasil pengujian diketahui bahwa besarnya pengaruh terhadap minat berkunjung ke Kampung Adat Cireundeu. variabel produk sebesar 65,7 %, harga sebesar 70,2 %, tempat sebesar 92,3 %, promosi sebesar 54,2 %, orang sebesar 87,3 %, proses sebesar 97,8 %, bukti fisik sebesar 76,2 %. Disarankan dalam penelitian ini untuk meningkatkan proses, promosi, dan pelatihan petugas agar dapat meningkatkan minat berkunjung ke Kampung Adat Cireundeu.

URI:

http://repository.widyatama.ac.id/xmlui/handle/123456789/10585

Files in this item: 14

Abstrak.pdf (50.89Kb)

Bab 1.pdf (742.9Kb)

Bab 2.pdf (393.5Kb)

Bab 3.pdf (847.1Kb)

(more files)

PENGARUH BAURAN PEMASARAN, CITRA PERUSAHAAN, DAN KOMPETENSI TENAGA PEMASARAN TERHADAP MINAT INVESTASI (Studi Kasus Pada Calon Investor Perusahaan Pialang Berjangka PT Central Capital Futures Bandung)

Purwitasari, Thia (Thesis Magister Management Universitas Widyatama Bandung, 2014)

[more]

[less]

Abstract:

The development of the global economy has entered the modern era encourage various forms of financial business to grow rapidly. People are faced with various options on how to invest funds held in order to deliver optimal results. This study examines factors that affect the public interest in the investment itself. The factors chosen are a marketing mix, corporate image and competence of salesperson. Research conducted on one investment company that specializes in futures trading, PT Central Capital Futures Bandung Branch. The purpose of this study was (1) to describe the marketing mix, corporate image, competence of salesperson, as well as investment interest in PT Central Capital Futures according to potential investors; (2) to determine how much the influence of marketing mix, corporate image and competence of salesperson to investment interest in PT Central Capital Futures by partial or simultaneous. The research was conducted by taking a sample of accidental potential investors who were offered products. The number of respondents were 150 respondents. Method of this research is regression analysis with SPSS 17 program. From the three factors that affect investment interest, marketing mix has a significant effect of 55.8% with a positive direction, corporate image did not obtain significant results but affects only 1% with a positive direction, and competence of salesperson showed results of 13% with a positive direction but also not significant. Meanwhile, the simultaneous results of the study indicate that all of marketing mix, corporate image and competence of salesperson affect investment interest of 39.8% with a positive direction.

URI:

http://repository.widyatama.ac.id/xmlui/handle/123456789/4750

Files in this item: 14

ABSTRACT.pdf (69.63Kb)

BAB I.pdf (157.7Kb)

BAB II.pdf (242.8Kb)

BAB III.pdf (467.9Kb)

(more files)

PENGARUH BAURAN PEMASARAN (MARKETING MIX) DAN KUALITAS JASA (SERVICE QUALITY) TERHADAP KEPUASAN NASABAH DEPOSITO PADA PRIORITY BANKING BII MAYBANK

Mutiara, Ratna (Thesis Magister Management Universitas Widyatama Bandung, 2013)

[more]

[less]

URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/4728

Files in this item: 9

ABSTRAK.pdf (146.9Kb)

BAB I.pdf (395.3Kb)

BAB II.pdf (465.7Kb)

BAB III.pdf (432.4Kb)
(more files)

Now showing items 1-3 of 3

Browsing Management by Subject "Marketing Mix"

Widyatama Repository

Browsing Management by Subject "Marketing Mix"

Search

Browse

All of Widyatama Repository

This Collection

My Account

Scopus

Information

Browsing Management by Subject "Marketing Mix"

Widyatama Repository

Browsing Management by Subject "Marketing Mix"

Files in this item: 14

Files in this item: 14

Files in this item: 9

Search

Browse

All of Widyatama Repository

This Collection

My Account

Scopus

Information