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HUBUNGAN BRAND IMAGE DAN KUALITAS JASA DENGAN LOYALITAS KONSUMEN ELFA MUSIC SCHOOL CABANG ANTAPANI BANDUNG
(1st National Conference on Business, Management, and Accounting, Universitas Pelita Harapan,, 2015-03-19)
This study aims to examine the response of consumers on brand image and service quality on customer loyalty in Elfa Music School of Bandung. Preliminary data of the observation of this study indicate that the number ...
THE INFLUENCE OF SERVICE QUALITY AND ADVERTISING MESSAGES ON INTENTION TO USE OF MOBILE BANKING SERVICE (CASE STUDY IN BPR-KS BANDUNG)*)
(11th International Annual Symposium on Management, Departement of Management Faculty of Business and Economics Universitas Surabaya, 2014-03-15)
Bank Perkreditan Rakyat Karyajatnika Sadaya (BPR-KS) is a Bank which have made an introduction of mobile banking services in February 2012, the introduction was due to this company faces a trend regarding product marketing ...