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HUBUNGAN IMPLEMENTASI RELATIONSHIP MARKETING DENGAN LOYALITAS PELANGGAN PADA BLACKPEPPER RESTO DAN CAFE BANDUNG
(DeReMa Jurnal Manajemen, Jurusan Manajemen Fakultas Ekonomi Universitas Pelita harapan, Vol.9, No.1, 2014-05)
The aim of this study is to investigate the relationship of Relationships Marketing Implementation and customer
loyalty in Blackpepper Resto Cafe Bandung. Authors use four variables suggested by Evan and Laskin (in
Wibowo, ...
THE ASSOCIATION OF ENTREPRENEURSHIP AND HOFSTEDE’S MASCULINITY AND UNCERTAINTY AVOIDANCE ON BANDUNG HIGHER EDUCATION STUDENTS
(Universitas Widyatama, 2009)
Job seeker statistic in Indonesia shows that Higher Education Institution could not produce graduates who are accepted by industries. Industries in Indonesia still need employees, but Indonesian job seekers, especially ...
THE ROLE OF SATISFACTION AND INTENTION TO VOTE IN GENERAL ELECTION: STUDY INDONESIAN GENERAL ELECTION PARTICIPANTS
(Universitas Widyatama, 2009-11-23)
Intention to vote in general election is one of the most important things in the
consumer behavior field, especially in political marketing. However, not many
research investigate the existence of intention to vote in ...
THE INFLUENCE OF SERVICE QUALITY AND ADVERTISING MESSAGES ON INTENTION TO USE OF MOBILE BANKING SERVICE (CASE STUDY IN BPR-KS BANDUNG)*)
(11th International Annual Symposium on Management, Departement of Management Faculty of Business and Economics Universitas Surabaya, 2014-03-15)
Bank Perkreditan Rakyat Karyajatnika Sadaya (BPR-KS) is a Bank which have made an introduction of mobile banking services in February 2012, the introduction was due to this company faces a trend regarding product marketing ...
The Analysis of Banking Consumers’ Attitude toward Non-Cash Transactions Through the Theory of Planned Behavior
(International Conference of Organizational Innovation (2016 ICOI), Airlangga University, Faculty of Economics and Business, ndonesia; Huaqiao University, Institute of Quantitative Economics, China, 2016-07-26)
This study is based on the phenomenon that non-cash transactions in Indonesia are still very
low compared with other countries in the world, especially in ASEAN, whereas non-cash
transactions are more profitable for economic ...
THE ROLE OF ETNHNOCENTRISM IN HIGHER STUDENTS BEHAVIOR TO CONSUME (The Study of Made in China Fashion Products in Bandung)
(11th Annual SEAAIR Conference, 2011-11-04)
Sharma (1987) pointed out that ethnocentrism
is more concerned with blindly accepting to his own group
and tends to reject things that are outside the group. Based
on that definition, this research purpose is to study ...
CLUSTER ANALYSIS IN THE DETERMINATION OF WIDYATAMA UNIVERSITY STUDENTS SEGMENTS
(11th Annual SEAAIR Conference, 2011-11-04)
One of the important thing in the company's
activities is marketing strategy. Marketing strategy could
be developed through the process of segmenting -
targeting - and positioning. This research is part of a
development ...
KAJIAN EKONOMI PEMUTUSAN / PEMBATALAN. PERJANJIAN BGSJBOT ANTARA PDJM DGN PT. PNP 2011
(Penelitian Internal Universitas Widyatama, 2013-12)
Kajian ini menelaah kerugian-kerugian yang dialami oleh PD.Jati Mandiri (PD.JM) terkait dengan
ketidak mampuan PT-Pilbers Nusa Perkasa (PT.PNP) untuk melaksanakan kinerjanya /
prestasinya berdasarkan perjanjian Bangun Guna ...
PENYAMPAIAN JASA PRODUK LEBIH PENTING DIBANDINGKAN CITRA MEREK BAGI KONSUMEN PERUM PEGADAIAN (Studi Pada 5 Kantor Cabang Perum Pegadaian Bandung)
(Jurnal Manajemen Usahawan Indonesia, Fakultas Ekonomi Universitas Indonesia, No.06/Th.XXXIX, 2010)
One way of understanding consumer
behavior is to understand the
satisfaction of customers, since
customer satisfaction is one of the
fundamental goals of the company.
This research examines consumer
behavior of mortgage ...