Intention to vote in general election is one of the most important things in the consumer behavior field, especially in political marketing. However, not many research investigate the existence of intention to vote in ...

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To comprehend the consumer behaviour is one of the most importance things amongst others in the field of marketing. This research analyzed the intention of high school students to continue to higher education. The analysis ...

West Java is the most populous province in Indonesia and it is the buffer province to the capital city of Indonesia, Jakarta. The position makes this province strategically important for foreign investors or companies to ...

There are many important things in the consumer behavior field, for instance motivation, cognition, and perception. However, not many universities or academies put an effort into investigating the consumer perception on ...

Higher Educational institutions in Indonesia, including in Bandung, inspite ofbeing a social organization, it must be able to compete with the foreign higher educational Institutions. Internal Marketing approach is one way ...

Value is important concept in marketing since the marketing is a value exchange between two fractions, hence the value can not be ignored in the field of marketing, especially in the field of consumer behavior. This research ...

Job seeker statistic in Indonesia shows that Higher Education Institution could not produced graduates which accepted by industries. The industries in Indonesia still need employees, but the Indonesia job seekers, especially ...

Garbarino and Johnson (1999)find that there is no correlation between overall satisfaction and loyalty in the field of customer relationship. Their$nding indicates that satisfaction is no longeran important issue in managing ...