PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP PERSEPSI NASABAH SERTA DAMPAKNYA TERHADAP CORPORATE IMAGE (Studi Kasus Pada Bank BJB Cabang Banjar)

Gunawan, Gun Gun

PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP PERSEPSI NASABAH SERTA DAMPAKNYA TERHADAP CORPORATE IMAGE (Studi Kasus Pada Bank BJB Cabang Banjar)

dc.contributor.author	Gunawan, Gun Gun
dc.date.accessioned	2016-02-25T03:51:54Z
dc.date.accessioned	2019-10-22T05:13:52Z
dc.date.available	2016-02-25T03:51:54Z
dc.date.available	2019-10-22T05:13:52Z
dc.date.issued	2015
dc.description.abstract	The application of corporate social responsibility (CSR) in Indonesia is regulated in UU No. 40 2007 about company liability on article 74 which mentions the social responsibility to be borne by any corporations. CSR is one of the government's efforts to balance the economic growth and equitability. This study aims to determine how much CSR influences customer’s perceptions and its impact on corporate image of bank bjb. This study uses descriptive-associative method with unit analysis of customers of bank bjb Banjar branch and survey analysis. Data collection uses questionnaires, interviews and literature study of previous researches. Data process uses SPSS 17.0 through validity and reliability, normality test, correlation analysis, path analysis, and comparison of the average score through descriptive analysis. The study states that CSR brings effect to corporate image both directly and indirectly through the customer’s perception. Therefore, it is expected bank bjb to continue to maintain their CSR programs and enhance public communication, so that the CSR transfer to change the customer’s perception leads to a positive success.	en_US
dc.identifier.uri	http://repository.widyatama.ac.id/handle/123456789/6706
dc.publisher	Tesis Program Magister Management Universitas Widyatama	en_US
dc.relation.ispartofseries	;1431W007
dc.subject	corporate social responsibility	en_US
dc.subject	customer’s perception	en_US
dc.subject	corporate image	en_US
dc.title	PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP PERSEPSI NASABAH SERTA DAMPAKNYA TERHADAP CORPORATE IMAGE (Studi Kasus Pada Bank BJB Cabang Banjar)	en_US
dc.type	Thesis	en_US