INNOVATION CAPABILITY AND CUSTOMER RELATIONSHIP MANAGEMENT IN BUILDING COMPETENT YOUNG ENTREPRENEURS

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INNOVATION CAPABILITY AND CUSTOMER RELATIONSHIP MANAGEMENT IN BUILDING COMPETENT YOUNG ENTREPRENEURS

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Title: INNOVATION CAPABILITY AND CUSTOMER RELATIONSHIP MANAGEMENT IN BUILDING COMPETENT YOUNG ENTREPRENEURS
Author: Sakti, Intan Widuri; Dalimunthe, Gallang Perdana
Abstract: Objective – The study aims to learn effect of Innovation Capability and Customer Relationship Management on young entrepreneur’s competency. Methodology/Technique – Questionnaire used for the data collection in this study. The sampling method is probability sampling with simple random sampling technique. The population is all the Marketing students’ year 2012, and the calculated sampling is 100 respondents Findings – From the analysis and explanation using SEM, it is found that Innovation Capability and CRM have a big influence towards young entrepreneurs. Those variables also stimulate them to sharpen their business intuition. Novelty – The study proves importance of Innovation Capability and CRM on development of entrepreneurs. Type of Paper: Empirical
URI: http://www.gatrenterprise.com/GATRJournals/innovation%20capability%20and%20customer%20relationship%20management%20in%20building%20competent%20young%20entrepreneurs.html
Date: 2017


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