THE ANALYSIS FACTORS OF EXPERENTIAL MARKETING, PRODUCT QUALITY, AND CUSTOMER SATISFACTION OF MOTOR BIKE AS A MAIN TRANSPORTATION MODE IN BANDUNG-INDONESIA

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THE ANALYSIS FACTORS OF EXPERENTIAL MARKETING, PRODUCT QUALITY, AND CUSTOMER SATISFACTION OF MOTOR BIKE AS A MAIN TRANSPORTATION MODE IN BANDUNG-INDONESIA

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Title: THE ANALYSIS FACTORS OF EXPERENTIAL MARKETING, PRODUCT QUALITY, AND CUSTOMER SATISFACTION OF MOTOR BIKE AS A MAIN TRANSPORTATION MODE IN BANDUNG-INDONESIA
Author: Sakti, Intan Widuri
Abstract: The aim of this research is to analyze factors of experiential marketing, product quality and customer satisfaction on the utilization of motorcycles as a mode of priority transportation in Bandung City. There is a rapid increase in the usage of motor bike rather than cars wich has been happened from 2012 until 2014. Researcher identified this as a phenomenon. This research is using path analysis method where datas from 150 respondents of motorcycle user are being collected. For the sampling technique, researcher uses Random Probability Sampling. As a result, we can see wich one among those factors have an influence towards motorcycles as a mode of priority transportation.
URI: http://kkgpublications.com/wp-content/uploads/2016/2/Volume2/IJBAS10002-1.pdf
Date: 2016-02


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