ENTREPRENEURSHIP IN CREATIVE INDUSTRY: A SWOT ANALYSIS ON A DISTRIBUTION OUTLET AT BANDUNG JAVA

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ENTREPRENEURSHIP IN CREATIVE INDUSTRY: A SWOT ANALYSIS ON A DISTRIBUTION OUTLET AT BANDUNG JAVA

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Title: ENTREPRENEURSHIP IN CREATIVE INDUSTRY: A SWOT ANALYSIS ON A DISTRIBUTION OUTLET AT BANDUNG JAVA
Author: Dyahrini, Wien
Abstract: The development of creative industry shows a significant contribution to the regional growth specially Bandung. The paper describes the success of one company in a creative industry. The research applied the SWOT analysis to examine the performance of this kind of entrepreuneurship. The investigation showed that this company can use its potential strength in the quality and design of its products to win the competition and manage its business based on the strategies offered.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/8455
Date: 2009-10-29


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