TOTAL QUALITY MANAGEMENT EFFECT ON OPERATING PERFORMANCE TRANSPORTATION COMPANY OF BUS IN THREE CITY BANDUNG, CIREBON, AND TASIKMALAYA WEST JAVA PROVINCE

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TOTAL QUALITY MANAGEMENT EFFECT ON OPERATING PERFORMANCE TRANSPORTATION COMPANY OF BUS IN THREE CITY BANDUNG, CIREBON, AND TASIKMALAYA WEST JAVA PROVINCE

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Title: TOTAL QUALITY MANAGEMENT EFFECT ON OPERATING PERFORMANCE TRANSPORTATION COMPANY OF BUS IN THREE CITY BANDUNG, CIREBON, AND TASIKMALAYA WEST JAVA PROVINCE
Author: Dyahrini, Wien
Abstract: To determine the influence of the application of Total Quality Management (TQM) in public bus transportation services company which includes: focus on the customer, continuous improvement, and overall involvement of the company's operational performance in creating competitive advantage. Research carried out this application to the company's public bus transportation services in Bandung, Tasikmalaya and Cirebon West Java province. The data taken was done by using surveys and questionnaires. As for the total sample of 58 respondents with a simple random sampling method. Respondents were drawn is the operations manager, marketing manager, finance manager and several others which include: staff marketing, operations, and finance department. For data analysis and hypothesis testing used path analysis models with SPSS. From the calculation, that there is the effect of the application of Total Quality Management (TQM), which includes a focus on the customer, continuous improvement, and involvement as a whole, either partially or collectively have a significant positive effect on operating performance in creating a competitive advantage Public bus transportation services company in West Java.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/8158
Date: 2016-11-06


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