PENGARUH KUALITAS JASA TERHADAP LOYALITAS ANGGOTA FITNESS VIEW BANDUNG

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PENGARUH KUALITAS JASA TERHADAP LOYALITAS ANGGOTA FITNESS VIEW BANDUNG

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Title: PENGARUH KUALITAS JASA TERHADAP LOYALITAS ANGGOTA FITNESS VIEW BANDUNG
Author: Sumadhinata, Yelli Eka
Abstract: Public awareness of a healthy lifestyle began to grow in Indonesia. Shapely but also to be healthy. Lifestye shift, the need for healthy living is getting better. "Said Dina Carol organizers Indonesia Fitness & Health Expo (IFEX) 2014, in Jakarta (source: http: //health.kompas.com/). The density of activity in recent times cause people do not have many time to do sports, it makes a business opportunity that opened a fitness center which is considered quite promising. Fitness is : sporting activities include the establishment of the muscles of the body / physical done regularly and periodically aimed to keep the vitality of the body and practice (source: http: // toward fitness.blogspot.co.id) Fitness View is one of the company manage your fitness business in town Bandung. Every company is expected to be competitive in the market to be able to compete with the company should be able to provide quality products and services so that consumers can be loyal to company. The purpose of this study was to determine whether there was an effect on the quality of services to loyalty members Fitness View Bandung. The research method in this research is descriptive verification method. The population in the study were 108 respondents, members of Fitness View Bandung, this study sample of 85 respondents. Results from the study showed that the quality of services and significant positive effect on loyalty fitness members and the influence of qualitty od services to loyalty at 53.8% and the rest is influenced by other variables not examined in this study.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/7295
Date: 2016-05-12


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COVER SNKIB VI 2016.pdf 3.262Mb PDF View/Open
SAMBUTAN DEKAN.pdf 205.3Kb PDF View/Open
SAMBUTAN KETUA PANITIA.pdf 206.4Kb PDF View/Open
SCIENTIFIC COMMITTEE.pdf 66.96Kb PDF View/Open
DAFTAR ISI.pdf 469.3Kb PDF View/Open
CONTENT YELLI EKA S.pdf 1.208Mb PDF View/Open

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