HUBUNGAN BRAND IMAGE TERHADAP LOYALITAS KONSUMEN DALAM PERANAN JASA LOGISTIK

Widyatama Repository

HUBUNGAN BRAND IMAGE TERHADAP LOYALITAS KONSUMEN DALAM PERANAN JASA LOGISTIK

Show full item record

Title: HUBUNGAN BRAND IMAGE TERHADAP LOYALITAS KONSUMEN DALAM PERANAN JASA LOGISTIK
Author: Sukandi, Pipin; Sumadhinata, Yelli Eka
Abstract: Logistics services can not be denied this time become a necessity for all of us. Logistics herein include cargo services , warehousing , transport agents , courier service packing up goods . Brand image and consumer loyalty in using logistics services have become an integral and inseparable . The purpose of this study was to determine the relationship between the brand image and customer loyalty . The number of respondents who used as many as 80 respondents with the research methods used to use that method accidental sampling technique in which researchers inadvertently met with the respondent . Results from this study is the relationship between brand image and customer loyalty in the service shippers express courier . The relationship of this brand image and loyalty by 61 % means that the strong links between the brand image and loyalty .
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/7294
Date: 2016-05-12


Files in this item

Files Size Format View
COVER SNKIB VI 2016.pdf 3.262Mb PDF View/Open
SAMBUTAN DEKAN.pdf 205.3Kb PDF View/Open
SAMBUTAN KETUA PANITIA.pdf 206.4Kb PDF View/Open
SCIENTIFIC COMMITTEE.pdf 66.96Kb PDF View/Open
DAFTAR ISI.pdf 469.3Kb PDF View/Open
CONTENT PIPIN SUKANDI.pdf 1.104Mb PDF View/Open

This item appears in the following Collection(s)

Show full item record