PENGARUH KEPERCAYAAN, PERCEIVED USEFULNESS, DAN PERCEIVED EASE OF USE TERHADAP NIAT BELI ONLINE DI INDONESIA (Studi kasus di kota Bandung)

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PENGARUH KEPERCAYAAN, PERCEIVED USEFULNESS, DAN PERCEIVED EASE OF USE TERHADAP NIAT BELI ONLINE DI INDONESIA (Studi kasus di kota Bandung)

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Title: PENGARUH KEPERCAYAAN, PERCEIVED USEFULNESS, DAN PERCEIVED EASE OF USE TERHADAP NIAT BELI ONLINE DI INDONESIA (Studi kasus di kota Bandung)
Author: PRITANANDA, RENDY
Abstract: This research analyzes and surveys the lack of online purchase intention in Indonesia. People in Indonesia still grudge to online purchasing, despite its advantages over conventional purchasing. As such, the author decided to choose this phenomenon as the core issue of the research titled “The Influence of Trust, Perceived Usefulness, and Perceived Ease of Use to Online Purchase Intention in Indonesia”. The main objective of the research is to find out people’s perception about trust to e-commerce, perceived usefulness of e-commerce, perceived ease of use of e-commerce, and their influences to online purchase intention. This research uses explanatory method that examines a causal correlation. The author uses scattering questionnaire as the method of collecting data. With 213 questionnaire which have been collected and analyzed , this research has summarized that trust and perceived ease of use have positive influence to online purchase intention, whereas perceived usefulness does not have influence to online purchase intention. The other results based on descriptive analysis such as e-commerce, is trusted enough by respondents on average; and perceived usefulness and perceived ease of use are perceived by respondents on average. The Implication of this research results are online sellers must make their online shop more credible to gain consumers trust; and online sellers must make their online shop easy to be operated and learned by consumers with providing a good navigation that can be found easily by them. These two implications are objected to increase consumers online purchase intention.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/6808
Date: 2015


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Cover.pdf 16.83Kb PDF View/Open
Lembar Pengesahan - Pernyataan.pdf 530.7Kb PDF View/Open
Abstrak.pdf 306.5Kb PDF View/Open
Kata Pengantar.pdf 318.9Kb PDF View/Open
Daftar Isi.pdf 428.9Kb PDF View/Open
Daftar Tabel.pdf 314.5Kb PDF View/Open
Daftar Gambar.pdf 229.3Kb PDF View/Open
Bab 1.pdf 392.1Kb PDF View/Open
Bab 2.pdf 506.7Kb PDF View/Open
Bab 3.pdf 303.2Kb PDF View/Open
Bab 4.pdf 564.8Kb PDF View/Open
Bab 5.pdf 255.3Kb PDF View/Open
Daftar Pustaka.pdf 1.123Mb PDF View/Open

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  • Management [108]
    Koleksi Digital Tesis Program MM

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