PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP PERSEPSI NASABAH SERTA DAMPAKNYA TERHADAP CORPORATE IMAGE (Studi Kasus Pada Bank BJB Cabang Banjar)

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PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP PERSEPSI NASABAH SERTA DAMPAKNYA TERHADAP CORPORATE IMAGE (Studi Kasus Pada Bank BJB Cabang Banjar)

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Title: PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP PERSEPSI NASABAH SERTA DAMPAKNYA TERHADAP CORPORATE IMAGE (Studi Kasus Pada Bank BJB Cabang Banjar)
Author: Gunawan, Gun Gun
Abstract: The application of corporate social responsibility (CSR) in Indonesia is regulated in UU No. 40 2007 about company liability on article 74 which mentions the social responsibility to be borne by any corporations. CSR is one of the government's efforts to balance the economic growth and equitability. This study aims to determine how much CSR influences customer’s perceptions and its impact on corporate image of bank bjb. This study uses descriptive-associative method with unit analysis of customers of bank bjb Banjar branch and survey analysis. Data collection uses questionnaires, interviews and literature study of previous researches. Data process uses SPSS 17.0 through validity and reliability, normality test, correlation analysis, path analysis, and comparison of the average score through descriptive analysis. The study states that CSR brings effect to corporate image both directly and indirectly through the customer’s perception. Therefore, it is expected bank bjb to continue to maintain their CSR programs and enhance public communication, so that the CSR transfer to change the customer’s perception leads to a positive success.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/6706
Date: 2015


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Lembar Pengesahan - Pernyataan.pdf 998.0Kb PDF View/Open
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Kata Pengantar.pdf 257.5Kb PDF View/Open
Daftar Isi.pdf 423.8Kb PDF View/Open
Daftar Tabel.pdf 173.3Kb PDF View/Open
Daftar Gambar.pdf 88.64Kb PDF View/Open
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Daftar Pustaka.pdf 349.1Kb PDF View/Open

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  • Management [108]
    Koleksi Digital Tesis Program MM

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