BUSINESS DEVELOPMENT STRATEGY ANALYSIS ON DAIRY FARM (Case Study at PT. MSA)

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BUSINESS DEVELOPMENT STRATEGY ANALYSIS ON DAIRY FARM (Case Study at PT. MSA)

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Title: BUSINESS DEVELOPMENT STRATEGY ANALYSIS ON DAIRY FARM (Case Study at PT. MSA)
Author: Yustian, Okky Rizkia
Abstract: Dairy farm business development in Indonesia (on farm) as well as the processing industry (off farm) growing rapidly since 1980. The national milk consumption reached 3 million tons per year, 80% of them were filled with imported milk. Lembang is one of the centers of development of dairy cattle in western Java Indonesia. PT MSA one of the dairies in the valley of West Java. To overcome the problems in PT. MSA which resulted in a decrease in the profits of the company needs to design a strategy. This study uses research methods action research. To formulate strategies used external environment analysis and internal company through the IFE and EFE as an input stage, then the matching stage analysis using IE and SWOT matrix, then at the stage of decision stage using Quantitative Strategic Planning Matrix (QSPM) to determine the best strategy.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/6198
Date: 2015-10-02


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