DEVELOPMENT OF ENTREPRENEURSHIP AND SUSTAINABLE INNOVATION IN INDONESIAN SMALL AND MEDIUM ENTERPRISES (Study on Trusmi Batik SMEs in Cirebon, West Java, Indonesia)

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DEVELOPMENT OF ENTREPRENEURSHIP AND SUSTAINABLE INNOVATION IN INDONESIAN SMALL AND MEDIUM ENTERPRISES (Study on Trusmi Batik SMEs in Cirebon, West Java, Indonesia)

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Title: DEVELOPMENT OF ENTREPRENEURSHIP AND SUSTAINABLE INNOVATION IN INDONESIAN SMALL AND MEDIUM ENTERPRISES (Study on Trusmi Batik SMEs in Cirebon, West Java, Indonesia)
Author: Borshalina, Tita
Abstract: The objective of this research is to describe the development of entrepreneurship and sustainable innovation in Indonesian Small and Medium Enterprises, casestudy on Trusmi Batik SMEs in Cirebon, West Java, Indonesia. This study is a descriptive study by using qualitative approach, and generate descriptions and analyzes how the development of entrepreneurship and sustainable innovation in Trusmi Batik SMEs in Cirebon, West Java, Indonesia. This study used data which collected using several methods, including site observation, interviews, and document study method (content analysis). Data were analyzed using interactive analysis. The research result indicated that the important role of entrepreneurship and sustainable innovation on Trusmi Batik SMEs businesses entrepreneurship can provide ideas in the businesses development. Innovation can provide tangible contribution to support business improvement on Batik Trusmi SMEs in Cirebon. The results also showed that high innovation can improve business Trusmi Batik SMEs. These results indicate that product innovation implementation became priority and have dominant contribution to reflect innovation. Meanwhile, growth in assets is the most important indicator to reflect the businesses. That is, an increase in product innovation can determine which assets growth as a reflection of the development of business, thereby providing a high contribution toward business improvement of Batik Trusmi SMEs in Cirebon.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/6197
Date: 2015-10-02


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