ANALISIS KIAT TOKO TRADISIONAL (WARUNG) UNTUK BERTAHAN DITENGAH MARAKNYA MINIMARKET (TOKO MODERN) (Survey Pada Toko Tradisionl Di Kecamatan Cisaga Kabupaten Ciamis)

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ANALISIS KIAT TOKO TRADISIONAL (WARUNG) UNTUK BERTAHAN DITENGAH MARAKNYA MINIMARKET (TOKO MODERN) (Survey Pada Toko Tradisionl Di Kecamatan Cisaga Kabupaten Ciamis)

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Title: ANALISIS KIAT TOKO TRADISIONAL (WARUNG) UNTUK BERTAHAN DITENGAH MARAKNYA MINIMARKET (TOKO MODERN) (Survey Pada Toko Tradisionl Di Kecamatan Cisaga Kabupaten Ciamis)
Author: Rachman, Yoga Tantular; Akbar, Dendy Syaiful
Abstract: This research is analyzing about solution of impact of appearance modern stores toward traditional stores at subdistrict in Ciamis. This research indicate that apprearance of modern stores and the distance between modern store and traditional store affect the change of sales turnover and profit of traditional stores. The purpose of this research is to find out solution about impact of apprearance and the distance between modern store and traditional store affect the of change of sales turnover and profit of traditional stores. This research use descriptive analysis based on data collecting by interview, observation and literature study to explain affect from apprearance and the distance between modern store and traditional store toward change of sales turnover and profit of traditional stores. Consistent with prior researches, the result based on data collecting by interview, observation and literatures study show that the traditional stores in subdistrict Ciamis can’t compete with modern stores, it showed from the decreased of sales turnover and profit in traditional stores. The average decrease of sales turnover in traditional store is 34,21%, while profit have the average decrease 35,26%. The other result show decreasing of sales turnover and profit is more significantly when the distance between traditional store and modern store between one to two kilometer.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/4987
Date: 2014-03-18


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